Clarity brings confidence to selling. Clearly articulating the results, you provide for your clients (when they choose to become the person who takes the necessary action) creates a 10X Money Mindset shift that moves you from selling just to “get the client” or “I need this sale” to pure service.
Why? Because clarity creates the basis for the relationship between the entrepreneur and her ideal client. Sales increase when you know what you do AND when your ideal client knows what you do.
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