There is no such thing as a business if you don’t enroll clients/customers. You’ll just sit at home or in your office all day with nothing to do. Enrollment is essentially, going from “having this great product or service” to someone actually “investing in it/paying for it.”
Soulful enrollment assumes that you’re already clear on your message – that you know you who serve, and they will actually want what you’re offering. It’s that journey from “oh I see, that sounds interesting” to “how do I pay you?”
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