Price high ticket coaching like a pro in your coaching business.
I don’t know about you, but so many women (and men) are undercharging.
In fact, 99% of women are charging just a percentage of the full value of their offers and services.
Are you undercharging too? Or are you that 1% exception in the business world?
It could be 90%, 25%, 50%, but it’s still just a percentage of the full price of the high ticket coaching package or offer.
Personally, I have yet to meet any high ticket coaching client who will confidently her price high ticket coaching like a pro and charge the FULL value of her work prior to working together.
And no, it’s not a mindset thing.
Price high ticket coaching like a pro in your coaching business
We’re all different and have varying degrees of emotional mastery and self-mastery. We all have different views on how to price high ticket coaching packages or offers, and what that number may or may not mean about who we are.
Pricing coaching offers, especially when it comes to how to price high ticket coaching, is one of those areas where I’ve seen grown women bite their nails and act like toddlers.
It’s where so much resistance comes up, it makes niching look like cuddling a teddy bear.
It’s also the biggest area that creates challenges with messaging that sells and selling high ticket coaching without objections. This is true, not just for women selling high ticket coaching, but for so many business owners in service-based industries.
I’ve experienced this when working with co-creating high ticket sales coaching with attorneys and yes, even accountants, who you’d think KNOW all about future lifetime value of their offers.
The problem with how you price high ticket coaching is that if you’re charging a percentage of full price, only a percentage of your messaging will speak directly to your best-fit client, and you’ll attract “I can’t afford it” or “you’re too expensive” sales objections and “call-me-after-the-holidays” type of clients.
The challenge of how and what to price high ticket coaching goes beyond just serving in your coaching business.
If you’re undercharging, you’re 100% more than likely also being LESS than who God says that you are in other areas of your life, health and relationships too.
And you’re not asking for what you want and receiving what you want. You’re still settling.
My invitation to women coaches and other service-based businesswomen would be to be comfy with your price point because you’re the one who has to say it to your high ticket coaching clients.
Be comfy enough that when you say the investment to work with you, it sounds powerful enough for them to believe that you believe it.
99% of the price challenges with high ticket coaching come up when you say your price like you don’t believe it.
It’s subconscious.
I’ll share 2 examples that came up recently in the Take My Money Workshop while working on packaging and pricing with two of the women coaches.
Here are two actual examples from the messaging and sales lab portion of the workshop.
the investment to work with me is only $15K. This sounds like you believe you’re undercharging and trying to convince yourself you’re not exploiting and disrespecting yourself.
the investment to work with me is a bit high compared to other coaches you’ve probably worked with….It’s $45K. This sounds like you’re overcharging and you’re not yet comfortable with your pricing or you don’t yet believe that’s the value of your work.
What’s a gal to do? fake it till you make it?
NO!!!!!!
This is why I support women to co-create quick shifts around how they price high ticket coaching so that they can step in to the real work they’re here to do with their real clients.
To remember who they are and who God is in and through them and start from there.
Charging the full value of your OFFER is simple emotional mastery.
If you don’t believe anyone would pay you $50K, don’t charge $50K until you’re ready to believe it or you’re ready to claim that you’re already worthy.
I’ll also share 2 questions that I heard recently in the Take My Money Workshop, which no one must ever ask in their business.
[Sidenote] And especially NEVER ever ask your friends, your Facebook group, family, random folks who are NOT your best-fit client these questions. Don’t even ask your best-fit clients these questions.Simply, just don’t.
how much should I price this high ticket coaching offer? (how much should I charge for this coaching offer?)
and
how much would you pay for an offer like this?
You’ve got to know, recognize, own and claim the true full value of the outcome or result of your high ticket coaching offer to your high ticket coaching client.
You’ve got to know the future lifetime value of your own work and price your high ticket coaching like a pro. You don’t need to be a CPA for that. Simply look at the value to your client over the next 15 years.
In the upcoming Take My Money Workshop, we’ll be working on positioning, pricing, packaging, messaging and selling high ticket coaching like a pro.
As well as upleveling your emotional mastery and leadership when it comes to positioning, pricing, packaging, messaging and selling like a pro.
When it comes to how we price high ticket coaching, other than value, who we’re being is KEY.
If you’re ready to enjoy your coaching business from a place a divine rest, then claim your spot in the next Take My Money Now! Workshop.
Make 2025 easier, simpler, more impactful and your highest profitable and peaceful year in business (so far).
Jump into the Take My Money Now! Workshop, here.
Let 2025 be your most delusional and unrealistic year yet!
Cheers to selling with heart and love.
What is ONE Insight you’re taking away from this “Price high ticket coaching like a pro in your coaching business” Post, and how will you apply it to your coaching business today?
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