Entrepreneurship isn’t a walk in the park for many coaches and it can be even more challenging if your goal is to create an online community of raving fans and future clients who are inspired by your commitment to making an impact in their lives. You’ve invested time, energy and money. Is your website creating a steady stream of qualified prospects for your coaching business?
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There is this one critical truth many women entrepreneurs, especially coaches avoid. If you’re running a business, you’re trying to make money. Helping people is the tool you use for the flow of money energy. There’s nothing dirty, dramatic, scary or wrong about it.
It’s totally ok (in fact its highly recommended for a business to continue as a going concern) to get paid doing what you love. And its beautiful and fulfilling when you get paid well doing what you love.
Changing lives, helping others and making a huge impact in the world are great things. And they are not mutually exclusive to building a lucrative business that gives you the opportunity to live your dream life. Let’s look at how each of the components of the self-sacrifice money block manifest themselves in life and business.
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If you’re making multiple six figures and no one in your inner circle knows what an alternative minimum tax is, or your close confidantes routinely tell you they wish they had your 6-figure money problems, then I invite you to consider that it may be time to add a few new friends to your life.
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Many women entrepreneurs who create multi-6 figure and 7-figure businesses work crazy hours riding the “ball and chain” belief that the harder you work, the more money you make. Not only do they work harder than they need to, they also put a ceiling on the amount of money they earn and limit their visibility.
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Money blocks are the No. 1 way many women entrepreneurs hold themselves back from creating a profitable business. Money blocks are the most egalitarian blocks out there. They do not discriminate according to age, race, religion or any other attributes. They show up for EVERYONE!!
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At my lowest point, a client offered to pay me, and I told her, “It’s ok, I’ll do it for free.” She said no to the freebie and wrote a check for the payment. She later told me she felt completely disempowered and disrespected by my assumption that she didn’t think highly enough of herself to pay for her own personal development.
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You know you’ve been under charging and over-delivering, and you wish you had someone to help you price your services and encourage full pay clients.
You love what you do but aren’t certain how to organize your expertise into lucrative, client-attracting packages.
You keep thinking, “Do I have the right niche?!” but you’re not sure so you end up trying to serve everybody, even clients who drain your time and energy.
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As coaches we constantly get messages about the “perfect niche.” How we can discover it. Why having a niche is good for business, and how we might fail without them. There is a huge difference, however, between just discovering a niche and nailing a viable coaching niche.
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Nailing your niche helps you create your ideal clients and craft your winning marketing message. You know what your clients want, and you know how and where to find them. When people know exactly whom you support/help, they can easily refer clients to you. If you’re at a networking event or cocktail party and tell people you help single women find Mr. Right, you may have a better chance of referral/getting hired without further explanation than just saying you’re a relationship coach.
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As with anything in life, business women, entrepreneurs and coaches are not immune from self-sabotaging even their most hopeful ventures. All the degrees, creativity, brilliance, marketing funnels, strategies and tricks do not make up for the 3 biggest blunders that keep entrepreneurs overwhelmed, overworked and underpaid.
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Growing up I wanted a life that I would be hopelessly and fabulously in love with every day. 40 years later, I stepped out in faith and I am creating it.
I love children, Jesus, food, kayaking, the beach, traveling, romantic movies, murder mystery movies, and supporting women to powerfully create the life and business of their dreams.
I am a Transformational Life Coach + Business and Money Mindset Coach for Women Entrepreneurs, Coaches and Healers.
I am also a fashion designer, artist, painter, head-over-heels in love mommy to an amazing little girl, writer, entrepreneur, avid reader, and really awful guitar player.
Before stepping out in faith and creating what I actually want in my life, I was an attorney, accountant, model and someone's wife.
My soul is a writer who lives on the beach, and I don't take myself too seriously.
La vie est belle!
