When coaches ask how to sell high end coaching packages, they’re actually asking 2 questions.
How to attract high-end coaching clients and how to sell high end coaching packages.
Or as we say in the Prosperous Womb, how to make buying fun for high-end coaching clients, and how to pleasurably and confidently sell high end coaching packages.
This blog post focuses on the high-end coaching clients attraction phase of how to sell high end coaching packages and is perfect for you if you’re a coach….
working with high-end coaching clients or going from selling low ticket to high-ticket coaching offers,
and you don’t have at least 5 potential high-end coaching clients booked for high-ticket sales conversations within the next week.
For the Ultimate deep dive on How to Sell High End Coaching Packages in 2024, go to Sell High-End Coaching Packages | The 2024 Guide
I’ve never met a coach with 20 potential high end coaching clients sitting on ice waiting to enter a zoom room for a high-ticket sales conversation.
They usually need to first attract the high-end coaching clients, then identify how they want to sell the high end coaching packages to enroll their high value, high-end coaching clients.
There are 5 important keys to consider if you want to make buying fun for potential high-end coaching clients and selling high-end coaching packages pleasurable for you.
Especially if you’re ready to co-create a simple + profitable and successful transformational coaching business without sacrificing your inner peace, freedom, fun, faith or family.
5 KEYS to Make Buying Fun for High-End Coaching Clients and High-Ticket Sales Pleasurable for YOU
1. You need to have a transformational coaching niche or a spiritual coaching niche, or whatever non-niche x factor you are using to identify who you work with, what challenges or aspirations you provide support for, and what exponential outcomes or results you co-create.
2. You need to have an existing or ‘coming soon’ REAL Bespoke high-ticket coaching offer, priced for the long-term 5-to-15-year future value of the transformation.
If you don’t already have one that you’re excited to share with your audience, then here are two videos to support you to create bespoke high-end coaching packages.
You can also download the $100K High-Ticket Coaching Offer Playbook to kickstart you confidently selling exponential high-end coaching packages and high-ticket coaching offers.
3. You need to already BE the type and caliber of high value high-end coaching client that you are expecting to work with. Will you hire you?
4. You need to stop looking for high-end coaching clients or asking where or how to find high-end coaching clients.
High-end coaching clients are NOT Easter eggs, so you don’t have to search for them. Simply BE the coach who attracts because your high-ticket coaching offer is a Lighthouse, your messaging activates the Caleb in her and seamlessly moves her into your high-end coaching packages.
Messaging plays an important role when deciding how to sell high end coaching packages.
Who are you talking to? Who are you attracting?
Messaging is 3 KEY parts. Being, Words and Positioning. For detailed support with dialing in your messaging to sell high-end coaching packages in 2024, here’s your complete guide to making your life simple.
I’ve created over 300 videos just for you, on messaging with wisdom and positioning with wisdom. Enjoy.
5. Stop marketing to high-paying coaching clients. Just because someone has money to invest in your high-end coaching packages does not mean she is a high-end coaching client.
Far from it.
The video below explains the distinction between high paying coaching clients and high value, high-end coaching clients, and why it matters to your coaching business, your impact, your joy and your peace of mind.
How to Sell High End Coaching Packages in 2024
I’m going to share 1 of 5 simple ways to answer the question, how to sell high end coaching packages in 2024. For examples, including a step-by-step breakdown of how to actually attract and sell 3 (or more) high-end coaching packages by Christmas, keep reading.
(If you want to skip this post and create your own bespoke customized high-ticket sales system now for selling high-end coaching packages, go to 3highendcoachingclients.com for more details).
I’ve used these client attraction strategies within the midwife CEO visionary framework to attract and enroll high-end coaching clients.
They work for…
New coaches who’ve been coaching for a year.
Coaches moving from low-ticket coaching offers to high-ticket coaching offers.
Coaches who already know how to sell $25K high end coaching packages and have been selling them like hotcakes for 5 years or more.
8 figure coaches already making 7 figures a month.
How to Sell High End Coaching Packages with Good Ole Strategy Sessions
The first option for how to sell high end coaching packages is something every coach has already done or considered doing. You may already be familiar with this one.
Step ONE.
Start with the transformational outcome or result you will be co-creating with your potential high-end coaching clients.
What problem and for whom? This outcome must be directly related to your high-end coaching packages so that potential high-end coaching clients see themselves in the outcome or result.
This outcome could be perhaps the first step or one of the steps in your signature coaching framework.
Step TWO.
Create a compelling name directly tied to the outcome.
The more directly related + compelling the name, the higher the chances of attracting potential high-end coaching clients who see the value, 100% interested in and fully committed to co-creating your result or outcome.
Nobody other than coaches know what a discovery session is.
And I’d invite to you to consider not using the word consulting in the name, especially if you consider yourself a coach and not a consultant, teacher, trainer, strategist or mentor.
The name and the outcome need to tell them exactly why they’re here. Let’s keep the name simple, concise and clear, without the clever or cute and confusing elements.
One tip? Does it complete the ‘I want’ test?
I want _____________________.
Or I want to ___________________.
E.g. Quit Sugar and Glow Breakthrough Session. This could be tied to your Quit Sugar and Glow high-end coaching package.
I want to quit sugar and glow.
E.g. Lose weight Naturally Breakthrough Call. This could be tied to your Lose Weight Naturally high-ticket coaching offer.
I want to lose weight naturally.
E.g. Crush Sugar this Year Strategy Session. This could be tied to a VIP Day or other high-ticket coaching offer.
I want to crush sugar this year.
They all pass the ‘I want’ test.
How I Personally Sell High-End Coaching Packages in the Prosperous Womb
I apply what I share with high-end coaching clients in my own coaching business, The Prosperous Womb.
I sell my $25K and $250K high-end coaching packages using Free Strategy Sessions (sparingly), and in some cases, Paid Strategy Sessions (sprinkled throughout the year when it makes the most sense) and my staple, High-Ticket Sales Applications and Boutique Conversion Events, like Zoom High-Ticket Profit Explosion Events.
95% of the time, I use Sales Applications.
I use content, strategy sessions and high-ticket profit explosion workshops to attract high-end coaching clients, sell high-end coaching packages, and then, use my high-ticket sales applications for actual enrollment/sales conversations.
I don’t enroll clients in high-end coaching packages without a sales conversation. This applies only to high-end coaching packages and high-ticket coaching offers.
I don’t normally use sales applications for low ticket offers of $10K and under.
For example, I have a paid experience in my own coaching business for coaches who want to ‘get’ high-end coaching clients.
It’s called the 3 High-End Coaching Clients Private Intensive.
I play around with it throughout the year depending on what I want to co-create in my business.
This holiday season, I’m doing a 3 High-End Coaching Clients by Christmas Private Intensive for coaches who want a fully leveraged and fully booked high-ticket coaching business in 2024.
My clients? Women coaches who partner with God to co-create high-end coaching offers and sell high end coaching packages.
The outcome of the 3 high-end coaching clients private intensive is 3 high-end coaching clients by Christmas or this month.
The high-ticket coaching offers directly related to this ‘3 high-end coaching clients’ intensive are Obsessed with My Offer, Love Letters and SuperNatural.
My intention for 3 high-end coaching clients (apart from supporting women coaches to enroll their own divine high-end coaching clients) is enrolling clients in Obsessed, which is a 1-Day Private VIP Day Experience, or Love Letters, which is a 4-Month Private Business Coaching Experience.
The results/outcome of 3 high-end coaching clients by Christmas is directly related to the outcomes in these high-ticket coaching offers. Enrollment for SuperNatural is by invitation starting in 2024.
The name, ‘3 high-end coaching clients’ by Christmas is simple, clear, concise and compelling for women coaches who choose to partner with God to co-create high-end coaching offers this holiday season.
It won’t attract women coaches who have an already fully booked coaching business, or coaches with zero interest in working with high-end coaching clients or selling high end coaching packages in 2024.
If you want some REAL support with naming your strategy session, dive into this detailed video that describes exactly HOW to name your coaching offer, strategy session, high-end coaching packages or course so that high-end coaching clients are obsessed with your offer and selling becomes pleasurable for you.
Step THREE.
Paid or FREE?
These strategy sessions can be free or paid, and they’re not your basic mainstream coaching free sessions.
Depending on how full your coaching practice is, decide if you want to offer free sessions with an application form, or paid sessions, also with an application fee.
If you’re still transitioning from low ticket to high-ticket coaching offers, and don’t have a roster of high-end coaching clients, then a free strategy session with a compelling, results-oriented outcome will support you to avoid attracting non-high-end coaching clients (tire kickers, no shows and jokers).
Step FOUR.
The Streamline. Plan your strategy session in a way that supports you to easily transition to inviting your potential high-end coaching clients to a sales conversation for your high-end coaching packages. A strategy session is not necessarily a sales conversation, unless you KNOW how to make the invitation transition.
Other options to attract high-end coaching clients for high end coaching packages include High-Ticket Profit Explosion Workshops, Boutique Conversion Experiences and thanks to great content and SEO alignment, Online High-Ticket Sales Applications.
Some folks prefer challenges. I don’t use them to sell high-end coaching packages. But if they’re working for you, Great!!!
For more on all 4 Ways to attract and enroll high-end coaching clients this month and how to sell 3 high end coaching packages this month, visit 3highendcoachingclients.com.
Cheers, MiMi Dabo, High-Ticket Business Coach & Profits Midwife at The Prosperous Womb.
To dive even deeper, subscribe to the Prosperous Womb email community below or at The Prosperous Womb.
