How to Attract the Best High-End Coaching Clients (2024).
Welcome to part TWO of the 4-Part series sharing 7 potent Money Mindset Tips to support out-of-the-box creatives, Spiritual Women Coaches, Christian Women Coaches and all Women Coaches who partner with God to attract, enroll and work with the high-end coaching clients you love.
If you missed part ONE, you can Read it Here now.
If you’re all caught up with part ONE, then let’s move on to part TWO – How to Attract the Best High-End Coaching Clients (2024) with your BEST High-Ticket Money Mindset.
If you type in the phrase, ‘high-end coaching clients’ into google, you’ll find 1000s of articles about how to attract high-end coaching clients or how to find high-end coaching clients or how to get high-end coaching clients.
But few of those ‘how to’ articles actually address “the thinking” we need to not just attract our best high-end coaching clients, but to do our messaging, marketing and sales in a way that allows those best high-end coaching clients to actually recognize us when they find us.
Our best high-end coaching clients are those who 100% recognize us when they find our high-ticket coaching offers, immediately see the value of the transformation in their lives, health, career, wealth, finances, business, relationship or outcomes you co-create together, know they want that outcome, and decide to invest now.
Those best high-end coaching clients who clearly see the perceived future lifetime use value of your high-ticket coaching offer – the recognition factor. And without a doubt will create realized value for themselves, without writing off the use – the lifetime use factor.
That’s why I’ve created this 4-Part ‘7 Money Mindset Tips’ series. It’s a mini money mindset course to support every coach out there, no matter your niche or non-niche to attract her best high-end coaching clients, focusing on what truly matters (perceived and realized lifetime future use value) instead of trying to work harder.
The women in the Prosperous Womb Email community refer to these 7 High-Ticket Money Mindset Tips as the best money mindset course they’ve ever had.
Of course, it’s NOT a money mindset course. Just several belief shifts I’ve identified over the last few years to make buying fun for high-end coaching clients, and high-ticket sales pleasurable for women coaches.
There are about 100 of these money mindset tips in my High-End Coaching Clients Toolbox that I use exclusively with private high-end coaching clients in SuperNatural and LOVE Letters.
I’ll dive into 7 of them with you in this 4-part series so that you have an unfair advantage for how to attract the best high-end coaching clients to your coaching business in 2024 and beyond.
You’ll also find about 245 money mindset exercises and self-led money mindset questions associated with these Money Mindset Tips in The High-End Coaching Clients Playbook.
How to Attract the Best High-End Coaching Clients in 2024 – Money Mindset Tip #1
Who You’re Being Determines Your Success, and Identity is one key that opens up the lock on how to attract the best high-end coaching clients to your coaching business.
Look, I get it, without strategic actions we’re not going to create a successful coaching business, no matter what. But it’s not the blueprints, formulas or proven strategies or actions that make or break your coaching business. It’s who you’re being.
Understand who you are and the value of the transformations in your coaching offers – the future lifetime use value – and allow this to come through in your messaging and content so it’s an easy ‘yes, she’s talking to me’ – the recognition factor.
Who we’re being dictates what we believe and both the quality and the consistency of our actions.
One of my core values is Identity based on who God says we are, our I AM identity.
Brilliant, confident, well able, resourceful, complete, amazing, wise, divine, magical, talented, gifted, fully expressed, all of things.
And as this identity, what do I believe to be true? what thoughts do I have about what I want to co-create in the world – my work, my offers, my mission, my vision?
What do you believe? What’s your identity? And how does it tie into the results you expect with your work, your offers, your mission, your vision, your messaging and your marketing?
If you believe high-ticket sales means complicated sales funnels, then you probably won’t sell $100K coaching offers without a spending hours or money on a useless complicated high-ticket sales funnel.
If on the other hand, you believe there are millions of ways high-end coaching clients can buy your offers, you’ll be wise enough to know that you don’t need any of your high-end coaching to go through a complicated sales funnel for them to easily to invest in your offers.
Which means, you’ll create a simple high-end coaching client plan that works for you, probably just tweak your content and messaging that speaks to the person who “recognizes you” and says “oh yeah, she’s definitely talking to me.” It’s that simple. Every action we take in our coaching businesses is tied to identity, especially when it comes to our pricing, marketing and sales strategies.
What do you believe? And what are you thinking about the things you think about?
What are you thinking about pricing? What are you thinking about messaging? What are you thinking about high-ticket sales.
This is important because you decide how simple and fun you want things to be. Not God. Not your business coach. Not the online gurus. YOU.
The Quality of Your Thoughts Influences How You Make Income Decisions AND What You Decide to Do to Attract Your Best High-End Coaching Clients
Our thoughts are important. And I’m not talking slapping on positive thinking mask. I’m sure that’s important too. I mean the quality of our thoughts.
What we think about the things we’re thinking about affects us more than we know. How you think about sales subconsciously affects everything in your business related to sales from packaging to your offers to choosing your niche, right down to the way you breathe during the sales conversation. Or how you relate to selling.
What we believe about what we think about, and what we make it mean about us is the catalyst for 90% of the messaging decisions we make and marketing actions we take every day.
How Identity Affects Income Decisions.
It’s the reason why I can work with 2 clients in Love Letters who both want to create a simple and profitable boutique coaching business, but because of what and how they think about money, one of them wants $500K months and the other wants a $500K year. No right or wrong when it comes to what anyone desires.
The one who wants a $500K year has put $500K months on a pedastle and believes she has to put herself through a bunch of hoops first. Swimming in those thoughts, she cannot even imagine why anyone would want to make $500K months before they first made X amount because of what she believes about money and what she thinks making $500K months means about her.
The woman who wants to make $500K months cannot understand why the other woman is playing so small. And why she is choosing to put herself through what she considers stairstepping first. Same coaching program. 2 different ways to thinking about making money. Neither are good or bad, or right or wrong.
They’re just beliefs and thoughts. And we need to be aware of them when making any kind of decision, so we don’t set superficial ceilings based on our thoughts. Everything is a just a story. Create better stories by asking better questions.
How Identity Affects Messaging and Marketing Decisions
Who we’re being shows up powerfully in our messaging and marketing. It’s the difference between focusing exclusively on how to attract high-end coaching clients or where to find high-end coaching clients or how to get coaching clients.
When you shift your identity from I don’t know to What if I’m the coach who knows, then you ask better questions like, what makes me attractive to my high-end coaching clients and how will she recognize me?
When you ask a question like what will make her recognzie me or know I’m the one for her, you go from looking for clients like they’re easter eggs to creating content and positioning your offers like to Lighthouse so that you BE FOUND.
It’s a potent value-driven shift where you’re in control of choosing WHO finds you, instead of just attracting clients who are not your best high-end coaching clients but have money to pay you.
And this identity shift results in you speaking, writing and sharing specific and direct messaging that supports your clients to see only you. You become the obvious choice in a sea of other transformational coaches.
You want high-end coaching clients who want the exponential transformation and know the value, not high-paying coaching clients who just want to throw money at you.
Do you have the thinking or the thoughts you need to have what you want? Whose thoughts and beliefs are you carrying around, adopting as yours and using to price your offers?
If you don’t switch those thoughts, you’ll never confidently sell when you raise the price to work with you. Because you’re still thinking those old, borrowed thoughts.
Attract Your Best High-End Coaching Clients with a High-Ticket Money Mindset – Your Money Identity
Your money identity, the financial blueprint that is the cornerstone of your coaching business is key to the financial decisions you make in life and business.
What you think about money and what you believe about it will determine your financial success. This plays a huge role when you decide how to attract your best high-end coaching clients in 2024.
Here are 10 examples of self-led money mindset coaching questions in The High-End Coaching Clients Playbook to support you with how to attract your best high-end coaching clients starting right now.
Attracting your best high-end coaching clients into your coaching business is directly tied to Identity.
Who you believe you are and what you believe you’re worthy of receiving, and how attractive you believe your offers are based on stories you’ve collected along the way.
Apply these money mindset questions to your current coaching business and see how you’re sending out the wrong signals to the high-end coaching clients you want to attract, and why they can’t recognize you or your offers.
- What is the impact of everything I’ve believed about money, wealth, abundance, power and value on my positioning, pricing, messaging, marketing and sales so far?
- How have all those stories affected how much I charge, who I choose to work with, what I choose to offer, and how long my coaching containers are?
- What am I willing to believe about money, wealth, abundance and power starting now?
- What is my financial ceiling?
- What is the most amount of money I’ve made in one year in my coaching business?
- What is the lowest amount of money I’ve created in my coaching business?
- What happens when I come close to surpassing the highest amount of money I’ve ever made in by coaching business?
- If I’m being honest, at what amount of money do I start sabotaging myself in my messaging and marketing, so that I attract only clients I believe I’m qualified to serve, and not my best high-end coaching clients?
- Am I sharing my conviction and values?
- Am sharing what I stand for and what I believe so that I can attract more high-end coaching clients who naturally resonate with me?
This internal BEING work must happen so that you don’t find another sophisticated way to sabotage your marketing and sales.
We don’t get off income plateaus by implementing a new strategy. We simply shift who we’re being and go from there. When we shift who we we’re being, what we believe and what we think changes. Our perspective shifts toward exponential possibility.
This is why we grow and expand when we invest in long-term committed high-end coaching programs. 2 months into a 6 month or 12 month coaching program, we realize our original vision was too small. Our perspective has shifted.
The thing that used to be too hard becomes our new comfort zone. And our personal experience with this is what supports us to hold BIG space for our own high-end coaching clients so that they know without a doubt they can co-create the exponential outcome or result they want, eliminating any and all sales objections to our high-ticket coaching offers.
Everything we do, think and believe affects high-ticket sales, even if we’ve bought the best high-ticket sales script ever. It always all comes back to what you’re thinking about the thing you’re thinking about.
Identity precludes systems and more strategies. You don’t need a new system to sell a $250K high-ticket coaching offer today.
We’re not paid based on our knowledge or how much we know.
We’re paid based on who we’re being.
The only reason you haven’t attracted a high-end coaching client willing to invest in your $250K high-end coaching package is because you haven’t trusted yourself enough to make a $250K offer to anyone yet. Probably because of what you’re thinking now about what making a $250K offer means.
When you’re willing to be the woman who sees and recognizes herself as the woman who sells $250K offers, you’ll love yourself enough to make the offer and get paid at that level. And you’ll attract those best high-end coaching clients.
Because you don’t need to have already sold $250K coaching offers to be the coach who attracts her best high-end coaching clients who invest in $250K offers or any amount offers. The PRICE is irrelevant. It’s the thoughts about it that matter.
Do you have the thinking you need to attract your best high-end coaching clients today?
You simply need to decide to commit to making that offer now. It’s a being. Know who you’re being.
But I digress.
Identity Touches All the Little Things that Eventually Add Up into the Big Things in Your Client Attraction Strategies
Moving back to the Identity path, I invite you to ask yourself, who you’re deciding to be starting now and what are I committed to? And then start practicing making decisions from that place.
Based on this new identity, ask yourself, how do I show up in the world, what do I do, who do I work with, what do I offer, what messaging do I share, what words do I use, what decisions do I make and how do I live my life?
You decide when you’ll become the next level of you. Your being must be absolutely certain you’re doing this. It’s your way of being. It’s a decision. It doesn’t take more effort, more energy or more healing work. It’s merely a decision. Everyone is one decision away from their next $700K month.
You get to decide this now and it as the Lighthouse that gently pulls you home to your power every time you start looking for God outside of you. It’s not important how far away you are from your I AM identity, whether it’s I AM a powerful coach or I AM a prosperous coach, whatever your I AM is here to be, do and create.
Consider making decisions in your heart and not your head to start living and embodying I AM.
Use this to understand and clarify what’s most important to focus on in your business so that you create more time freedom, more creative freedom, more financial freedom and more of whatever lights you up.
How does your I AM identity do things? Does she stay in busy-ness and overwhelm? Does she put herself in a box and limit how much money she makes? What are you tolerating? Does she tolerate that?
What goes on her calendar? How much white space does she enjoy on her calendar? What things does she do every single day?
Look at your own calendar. What’s not on there that needs to be on there? (Sales calls???). What’s on there that doesn’t need to be on there?
What top 3 profit and impact-driven things do you focusing on every day so that you attract your best high-end coaching clients?
What does she say about herself? Who God says she is? Where are you saying what God doesn’t say about you? What do you believe about you that God doesn’t believe about you? Are you standing in the truth of your power to create loving boundaries that support you to thrive at your highest level?
What does exquisite self-care (Spiritual, mental, emotional, physical, wellbeing) look like for her? How does she teach her body to hold the future and live in her future reality now?
This Identity shift goes deeper than just making more money in your coaching business. It changes who you’re being in your life, your relationships, and impacts every single thing you do every day.
Be the woman who does the thing, and simply do it.
Slow down and give yourself the grace to run God’s given race at your own pace.
I’m holding exponential space for you today as you move along your own coaching business journey in faith.
And if you’re still wavering with your faith and subconscious money mindset challenges that keep you from attracting your best high-end coaching clients – your NEXT LEVEL clients, then hold on to my own belief and faith in you until you can powerfully stand in your own.
So that together, we can co-create those big dreams and visions of yours, even when you’re not confident you can, or you don’t believe it’s possible this year.
