Narrowing a niche should not be the reason why you’re not getting on with creating clients and coaching. I’ve done it, and I’ve seen clients and colleagues do it too – self-sabotage by holding up progress doing research on which niche to choose.
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You can be the best life coach for women and have one of the best life coaching websites, but if you’re not owning your worth, believing in yourself and shifting those limiting beliefs and negative money stories that tell you that you’re not enough, your bag of tools will be useless. I’ve been there and so have many of my clients and colleagues.
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If you’re a woman entrepreneur, coach or corporate business woman, creating a successful business that is aligned with your values, lights you up, excites you and provides incredible value to your clients or customers takes more than just strategy.
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Whether your goal is to become the best life coach for women or the best business coach for successful women entrepreneurs, there is one key ingredient for success; a roster of high premium ideal clients that want to work with you.
You must be visible to your ideal clients. They must know you exist and know where to find you.
In the online coaching business space, this means you may want to invest in a coaching website that attracts high premium, ideal clients within your viable niche with a powerful marketing message + compelling call to action that indicates to your clients that you understand their pain and desires and can deliver the solutions or outcomes they desire.
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Entrepreneurship isn’t a walk in the park for many coaches and it can be even more challenging if your goal is to create an online community of raving fans and future clients who are inspired by your commitment to making an impact in their lives. You’ve invested time, energy and money. Is your website creating a steady stream of qualified prospects for your coaching business?
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At my lowest point, a client offered to pay me, and I told her, “It’s ok, I’ll do it for free.” She said no to the freebie and wrote a check for the payment. She later told me she felt completely disempowered and disrespected by my assumption that she didn’t think highly enough of herself to pay for her own personal development.
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As coaches we constantly get messages about the “perfect niche.” How we can discover it. Why having a niche is good for business, and how we might fail without them. There is a huge difference, however, between just discovering a niche and nailing a viable coaching niche.
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Nailing your niche helps you create your ideal clients and craft your winning marketing message. You know what your clients want, and you know how and where to find them. When people know exactly whom you support/help, they can easily refer clients to you. If you’re at a networking event or cocktail party and tell people you help single women find Mr. Right, you may have a better chance of referral/getting hired without further explanation than just saying you’re a relationship coach.
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Growing up I wanted a life that I would be hopelessly and fabulously in love with. Almost 40 years later, I stepped out in faith and I'm creating it.
I love children, Jesus, food, kayaking, the beach, traveling, romantic movies, murder mystery movies, Dolly Parton, and supporting women to powerfully create the life and business of their dreams.
I am also a fashion designer, artist, painter, head-over-heels in love mommy to an amazing little girl, writer, entrepreneur, avid reader, and really awful guitar player.
My soul is a writer who lives on the beach, and I don't take myself too seriously.
La vie est belle!
Cheers,
MiMi
women supporting women
Premium Packages and Pricing Coach + Money Mindset Whisperer
(aka the Raise Your Price and Ask for the Money Coach)
I help women entrepreneurs and coaches raise their prices and create premium packages so that they make more money, and have more free time, energy, impact, profits, and life.
I also partner with women-led businesses to 10X performance, sales and profits.
