Nailing your niche helps you create your ideal clients and craft your winning marketing message. You know what your clients want, and you know how and where to find them. When people know exactly whom you support/help, they can easily refer clients to you. If you’re at a networking event or cocktail party and tell people you help single women find Mr. Right, you may have a better chance of referral/getting hired without further explanation than just saying you’re a relationship coach.
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