Price Premium Coaching Offers the Right Way and Charge the Value of your Work

how to price premium high-ticket coaching offers the right way and charge for the true value of your premium work.

Did you know that 90% of women coaches (yes 90%) don’t price for the value of their premium coaching offers or high-ticket coaching offers in their coaching business?

They want to have their premium cake and eat it too. They want to work with premium or high-end coaching clients and serve with premium high-ticket coaching offers, but at the basement price.

Even if you and your coaching business have been hiding under a rock, you’ve heard business coaches all over the world inviting women coaches to raise the price for their premium high-ticket coaching offers.

To heed the call and charge the value of the premium high-ticket coaching offers they sell, to own their value or the worth of the results they co-create with their high-end coaching clients.

And I 100% agree that it’s time women coaches in any coaching niche start to price premium coaching offers the right way and charge the value of their work.

But and there’s a big butt!!

There’s ONE thing to consider before even asking how to price premium high-ticket coaching offers the right way and charge for the true value of your premium work.

It’s important to consider that the more specific you are in the work you do and who you do it with, the easier it is to stand out and command premium pricing.

Specificity is the path to a sustainably profitable coaching business that makes millions of dollars without you working more, chasing more clients or trying to sell more.

how to price coaching offers in your coaching business

Why women coaches MUST price premium coaching offers the right way and charge the value of their high-ticket coaching offers

What I’ve noticed in high ticket sales is that women coaches say they want FREEDOM.

They want to make the BIG impact and BIG difference, but without the Asking for the Money part.

Women coaches more than any other service-based business owners like accountants or attorneys, focus on everything else down the rabbit hole of their coaching business because it is less emotionally taxing on their nervous system than Asking for the Money.

The reality, however, is that in your coaching business, the fastest path to your FREEDOM is charging the true value – the ability to price premium high-ticket coaching offers the right way so that you make more PROFITS with less high-ticket sales and even fewer best-fit high-end coaching clients.

One of the things I dive deep into when working with women coaches with a coaching business under $5Million in Revenue, and who want to grow above $5Million faster with high-ticket profits, is identifying their best way to price premium high-ticket coaching offers that is integrity with their Assignment and the work God is doing through them.

We do this ‘inside out’ transformational premium high-ticket pricing work BOTH in God-Made Women Millionaires and The Take My Money!! Workshop for transformational women coaches.

But before even identifying what your best way to price your premium high-ticket coaching offer, it is VERY important to know why 90% of women coaches (including both YOU and me) don’t charge for the value of our premium high-ticket coaching offers.

And why it’s time to raise our offers, and how to really make that uplevel with integrity, especially when we’re serving high-end coaching clients deeper.

This is the biggest game changer in any transformational coaching business, and the fastest way to grow beyond $5Million in revenue, without doing more work, without looking for more clients, and without selling MORE.

Simply attracting your best-fit high-end coaching clients who are happy to pay you MORE for the high-value, premium high-ticket coaching work you’re already doing.

how to price premium high ticket coaching offers in your coaching business

What’s blocking women coaches from charging the value of their premium high-ticket coaching offers

What’s in the way of women coaches charging for the value of their premium high-ticket coaching offers and why is this important to growing with PROFITS without working more?

What’s in the way of women coaches making over $5million in revenue with LESS work and MORE profits?

There are 10 reasons I’ve noticed why women choose don’t charge the price of their premium high-ticket coaching offers the BEST way, and I’ll share 4 or 5 of those here today. The rest you can always find on the Prosperous Womb YouTube channel.

If don’t already have a premium coaching offer that offers highest value, high-ticket value, then you can download the FREE $100K High-Ticket Coaching Offer Playbook.

You’ll midwife your highest level premium high ticket coaching offer in any amount, YOUR WAY, and you’ll NEVER undercharge again. Download it here.

1. Good Ole Objections

It’s no secret to any business owner that someone who is NOT your best-fit high-end coaching client will complain about your pricing or object to you Asking for the Money in your messaging or your natural high-ticket sales conversations.

There will never be a premium coaching business where non-best-fit coaching clients don’t have high ticket sales objections.

So, what are women coaches to do, other than play small, hide, swallow their voice and sabotage themselves by learning to NOT price their premium high-ticket coaching offers the right way?

Before you run down the rabbit hole of mastering how to overcome pricing objections, pause, slow down and take a deep breath.

I invite you to consider something that will STOP you from EVER trying to overcome price objections like ‘it’s too expensive’ or ‘i can’t afford it’ or ‘can i get it for lower’ or whatever pricing objections you’ve been hammering lately.

In fact, one of reasons (the earliest reason) why I created The Take My Money!! workshop was the unhealthy number of women coaches coming into the Prosperous Womb email family from social media, who were dealing with similar objections.

In the Take My Money workshop, we go from hearing coaching clients say, ‘I can’t afford it’ to ‘take my money… do you take visa or Mastercard?’

But back to the point of this post, I invite you to notice who is saying NO to your premium high-ticket coaching offer, or who is complaining about your premium price?

Is it your best-fit high-end coaching client or random Suzie, Johnny or Janet, who just found your Facebook ad or randomly found you on Instagram?

Is it the specific best-fit high-end coaching client you’re building your premium high-ticket coaching offers and premium high-ticket coaching business around?

Have you pre-qualified her? Or is she just booking a call on your calendar to get on sales call with you?

Have you properly disqualified her? Or is she just randomly emailing back and forth with you?

The key here, is to ALWAYS without any exception properly pre-qualify and properly disqualify all potential coaching clients so that ONLY your best-fit high-end coaching clients who care about the specific outcome/results of your premium high-ticket coaching offers show up in your space.

They are a great perfect-fit for your premium high-ticket coaching offers and are always a YES, always move fast without excuses, and are always willing to afford your premium high-ticket coaching offers in any amount, because the outcome matters to them and is MOST important to them.

You’ve got to be discerning when it comes to working with high-end coaching clients and upleveling your $10K or $25K coaching offers to premium high-ticket coaching offers.

Resist the urge to let everyone in simply because they have a pulse and a credit card, or simply because they can fog up a mirror and they’re a high-paying coaching client. High-paying coaching clients are not your best-fit high-end coaching clients.

Money is not the distinction here. I dive into this concept of high-paying coaching clients and high-end coaching clients in the video below.

high ticket sales in 2025 | high-paying coaching clients and high-end coaching clients.
MiMi dabo, Esq., MBA, CPA, JD. | Author, Asking for the Sale.

For a deeper dive into truly understanding high-end coaching clients and working with your best-fit high-end coaching clients, here a few videos to support you and your coaching business to make more profits doing the great work you’re already doing now.

Understanding high-end coaching clients and high ticket sales in 2025.
MiMi dabo, Esq., MBA, CPA, JD. | Author, Asking for the Sale.

2. Your Premium High-Ticket Messaging is Way Off base

One of the issues that has consistently come up in our the Take My Money Workshop!! is off base premium messaging.

Off-base premium messaging is a major reason why 90% of transformational women coaches do NOT price their premium high-ticket coaching offers the right way and charge the value of their work.

When your best-fit premium high-ticket coaching clients are not coming into your premium high-ticket coaching offers, or you’re NOT consistently attracting your best-fit high-end coaching clients to your premium coaching business, you’ll be reluctant to charge the true value of your work.

Why?

Because when no one is saying YES to what you offer now, you’ll program yourself or buy into the LIES that your premium high-ticket coaching offers are too expensive and you’ll settle again for only selling $10K offers that don’t do what your high-end coaching clients deserve.

You’ll convince yourself that surely, no one in your audience can afford that highest value, $100K premium high-ticket coaching offer that you know is so amazing for your best-fit high-end coaching client.

Silence, Crickets bully you into undercharging for your work.

But my next invitation to you is to consider that those who don’t show up and those who complain about your premium pricing the loudest are not trying to be disruptive, rude or difficult. It’s not them.

It’s YOU.

You’re offering them something that is NOT important to them. An outcome or result that does NOT matter to them; something they do NOT care about.

Don’t be annoyed when you attract the WRONG-fit clients or it’s deep silence when you share your offer or make an offer or Ask for the Money.

It’s not that the outcomes and results or the work God is doing through you in the world isn’t valuable or worthy. It’s incredibly valuable.

But people will always say NO to what they don’t want. It’s not a reason to overcome objections.

It’s simply a reason to dial in your messaging to speak to the best-fit high-end coaching client who KNOW your premium high-ticket coaching offer is FOR them as soon as they hear your messaging.

They’re the high-end coaching clients who raise their hands, ask for the sale and then sell themselves into your coaching offer.

I’ve seen how women coaches have programmed themselves to undercharge because of this issue and that’s why I’m writing an entire book on Asking for the Sale.

Asking for the Sale will support transformational women coaches to joyfully create and sell their highest value premium coaching offers with premium messaging, actually get paid the true value of their work, and work exclusively with their best-fit high-end coaching clients who sell themselves into their premium offers.

You can follow along as I write the best high-ticket sales book for women that you’ll ever use, and the last you’ll ever need, here on YouTube. Here are few videos to support you today.

high ticket sales in 2025 | Asking for the Sale for premium coaching offers.
MiMi dabo, Esq., MBA, CPA, JD. | Author, Asking for the Sale.

3. You’re Competing Based on Price instead of Deciding to Price Your Premium High-Ticket Coaching Offers for Value

So, what happens when you choose to compete based on price instead of value in your coaching business?

This is where I see many women who want to uplevel with premium high-ticket coaching offers make their 3rd or 4th mistake.

The fastest path away from Freedom is being the low-ticket pricing and being the “cheapest” (or what women coaches love to call ‘the most affordable’) coach.

Your goal in God’s Assignment is NOT to be the most affordable coach. Your goal is to share your work and make offers to your best-fit high-end coaching clients who want what you have.

Where do those clients who are NOT willing to afford premium high-ticket coaching offers go when thy want to work with a coach? What’s the Catnip for a client NOT willing to invest at a higher level? A so-called affordable coach.

All those pain-in-the-batoot coaching clients are coming straight to YOU. They don’t just disappear into thin air after saying NO to someone else’s premium offer. No, they’ve got their eyes, and their sight set on you and your undercharging.

They’re ready with a million questions, emails and objections, just for YOU.

You can’t complain that you can’t attract high-end coaching clients or that you don’t know where to find high-ticket coaching clients when the only game you’re playing is a race to the bottom.

You’ll never attract the clients you actually want to work with; just the tire kickers and information seekers, and again, you’ll convince yourself that you don’t know how to price premium high-ticket coaching offers, and you’ll keep undercharging.

I’ve created a few videos on how to price premium high-ticket coaching offers (with integrity from the inside out) to support you to make more PROFITS without losing your JOY and FREEDOM.

You can watch them below.

4. You’re Undercharging because You Believe Your Coaching Clients need YOU

The heartwarming truth is that No one needs you.

Your high-end coaching clients don’t need you. That’s a validation issue that has nothing to do with the work you do or the results God co-creates through you with your high-end coaching clients.

Your high-end coaching clients invest in the future lifetime results and outcomes of your premium high-ticket coaching offers simply because of what’s in it for them. You have something of value they want. If it’s important to them, they move fast without excuses and invest in themselves.

If it’s not, they don’t. It’s that clean and simple.

Everything else is just mindset muck that needs to be deleted so that you can charge the value of the work you do without tying it to your self-worth or how much people need you. High-end coaching clients can do the work or create the outcome on their own.

Your high value, premium high-ticket coaching offer is simply the faster vessel God has sent to answer their prayer.

Love and respect yourself enough to price your premium high-ticket coaching offers the BEST way so that high-end coaching clients recognize you when they hear your message and when they find you.

You’re valuable simply because Jesus says so.

You’re worthy simply because Jesus says so.

You’re not here to drag anyone to their greatness or reach down and pull someone out a car. Create messaging that supports potential clients to remember who they are so that they self-select and self-lead themselves into your offers with your expertise, trust and guidance.

But that means that you’ve got to lead yourself first.

High-end coaching clients don’t trust and respect transformational women coaches who can’t even love themselves enough to charge the value of their work.

If you want support around really owning the true value of your work and shifting your premium coaching mindset around creating, pricing and selling premium coaching offers, then it’s time for you to get The High-End Coaching Clients Playbook.

The ‘they need me’ belief shows up when we don’t believe we’re worth selling $100K premium high-ticket coaching offers or even $25K offers. We question whether anyone would pay someone “like me” that kind of money.

We make the investment to work with us mean more than the work God is doing through us to co-create results and outcomes with the high-end coaching clients. We forget about our client’s exponential expansion.

We forget about the future lifetime value of our premium coaching offers.

You wouldn’t be seeing this today if you’re not ready for this uplevel. Get it here.

If you don’t own and recognize the value of the work God is doing through you separate from whom you are as a child of the Most high God, then creating a simple and profitable, boutique premium high-ticket coaching business that makes you over $5Million in revenue without you working HARDER or DOING MORE, will be challenging.

Embody advocating for yourself because no one else will. Get your playbook here now.

Money Mindset Course for high ticket sales
Money Mindset Course Workbook for Women Coaches Selling Premium High-Ticket Coaching Offers.

5. You feel like You’re Charging More than Enough because You’re the Most ‘Expensive Coach’ in Your Room

We’re great at doing what we know, and we don’t know what we don’t know.

When it comes to charging the price of your premium high-ticket coaching offers, who you surround yourself with matters.

The room you’re in matters.

Trusting God’s wisdom and letting Him lead and guide you in your coaching business is priceless.

When women coaches come into the Take My Money!! Workshop, they share that before seeing and experiencing my messaging and YouTube videos or the Prosperous Womb email family, they just assumed they were already charging enough for their work.

This happens especially with Transformational women coaches who thinking their premium coaching offers have intangible benefits.

You don’t have to be a business coach to have a premium offer. I’ve covered this issue in hundreds of videos on YouTube in the Prosperous Womb YouTube family.

If everyone around you is undercharging, you won’t know that you’re too. Until you come across the Prosperous Womb and realize…………… where has this been all my life???

Here are three ‘pricing coaching offers’ videos that will definitely support you with embodying and mastering how to price your premium high-ticket coaching offers with integrity in your coaching business.

If you want to go deeper and truly dive into how to price your premium high-ticket coaching offers the BEST way,

Apply to work with me in God-Made Women Millionaires or grab a spot in The Take My Money!! Workshop for transformational women coaches.

Cheers to selling with heart and love.

What is ONE Insight you’re taking away from this “price premium high-ticket coaching offers the right way and charge the value of your work” Post, and how will you apply it to your coaching business today?

Join the Prosperous Womb Email Community here to dive deeper into ALL topics related to God-Made Women Millionaires, best high-end coaching clients, natural high-ticket sales, high-ticket coaching offers, and creating a sustainable and profitable boutique coaching business.

Join us on YouTube with the Prosperous Womb’s Transformational Business and High Ticket Sales for Women here and make buying fun again with Asking for the Sale, here.