Online business coaching for women entrepreneurs definitely has its moments, especially when it comes to supporting business women to choose a niche, raise their prices or charge their worth and increase their income and profits.
High-End offers, Premium Pricing and Profits are essential for all business women to thrive. It is irrelevant what business you’re in. It doesn’t matter if you’re a plastic surgeon, life coach, web designer, chiropractor, attorney or hair salon owner. We all want to succeed doing what we love.
But it can be challenging to blast through the noise; the confusion; the mixed messages; and the pretty Instagram pictures. Social media and the exposure to other people’s businesses creates a lot of confusion for women entrepreneurs doing business online.
Should I niche?
How much should I charge?
How do I get clients?
Who’s going to hire me when X has so much more experience doing this?
Who is going to afford my services if I charge that much?
I can’t even imagine charging that.
If I’m working this much to make $5,000, how much harder do I have to work to make $15,000?
How can I charge what I’m worth when I’m priceless?
It’s amazing how smart, high-performing and purpose-driven female entrepreneurs can voluntarily choose to swim in the sea of lies and confusion surrounding them online instead of simply getting clear about their business and focusing on the clients they serve.
The Uncomfortable Truth About Creating Premium Packages
With entrepreneurs competing over price and racing to be the business owner with the cheapest offer, it can be challenging to create a business that powerfully serves you and your clients.
A business where you charge what you’re worth so that you make more than enough money and impact without working really, really hard.
There is an uncomfortable truth that many female entrepreneurs don’t want to accept; they don’t want to believe it; not because it is outlandish or far-fetched; but simply because it’s too simple.
We live in a world where everything must be hard. That’s how we build our self-esteem. That how our peers know we’ve made it. We’ve worked really, hard. That’s how we show that we are worthy of the thing we’re creating.
If it’s too easy, nah, we don’t celebrate it.
It must be hard. It must be stressful. Only then do we feel like we deserve the success. Only then do we feel worthy and celebrate.
Creating Premium Packages that Sell; Irresistible Offers that your Ideal Clients in a Profitable Niche truly want is Simple.
This simplicity is so effortless, so easy, so foreign to our crappy Money Blocks, limiting beliefs and stories, that it’s just a little too hard to accept.
Even though this sweet Simplicity is what creates real Freedom, Money and Impact.
But we’d rather roll our eyes and say if it was that easy, everyone would be doing it.
Yes, love, Money Mindset is that EASY, that simple.
The Power of a Premium Money Mindset when Creating High-End Packages
Let’s start with a simple money mindset coaching question.
What if you could FREE yourself of the belief that you have to work hard to make money?
Here’s the deal.
A premium Money Mindset empowers women entrepreneurs to operate their businesses through the lens of opportunity and growth, instead of self-doubt, judgement and playing small.
It is much easier to create and sell one $10,000 package or program to one client, than it is to attempt to create $10,000 by offering a lower tier service for only $97.
How many clients would you need at $97 to create $10,000? How many marketing and sales conversations have to happen for you to sell enough $97 offers?
How much work will you have to commit to and actually do?
From that disempowered space of “working hard to make money,” limiting belief becomes a self-fulfilling prophecy. From that $97 space, we prove that it’s really hard to make money. We collect enough evidence to show that we have to work really, really hard.
But what if there was another way?
When you combine Money Mindset tools with strategy and action, you put empowered and aligned actions over the worrying, self-doubt and mechanics of figuring how the thing will get done.
With a premium Money Mindset, you create unshakable confidence and belief in why you are worth charging higher fees. You also transform any doubts or concerns about what to charge into heartfelt, unstoppable confidence in the value you deliver
These new empowered beliefs – Knowing your Worth and Owning your Power, shift the Money Blocks and lies that in the past, kept you procrastinating when it comes to raising your prices or that kept you from saying how much you charge during your sales conversations.
A 10X Money Mindset empowers you to get clear; really clear about the thing that you know your ideal client wants (needs) and will happily invest in, regardless of the cost.
When you feel resistance or fear around creating premium packages that your ideal clients want to invest in, do you talk yourself right out it, or do you push it off until next year, or until you at least feel like you deserve the right to have someone pay you $15,000?
Until you’ve worked hard enough to earn it.
Until you’ve given yourself a headache crying tears of frustration, confusion and overwhelm.
How to Take the Headache Out of Creating Premium Packages
First, get really clear on what you do – the No. 1 problem you solve and who you serve AND then create a selection of services to support the client. A premium package that solves a specific problem for your ideal clients.
Your package is a fusion of services built into a solution to a specific problem. Your ideal client sees it and immediately knows exactly why she needs it.
Creating and offering something so powerful and authentic to your ideal client that they immediately connect with how much you get them and how much you understand them. In their minds, the authenticity of the service proves that you are the ONLY person who can solve that problem for them.
It will increase the know, trust and like factor they already get from your unique marketing message and brand. You don’t even have to say one word. As soon as your ideal client sees it, that potential client will not only immediately recognize that you are the solution to their problem, but they’ll even think you’re in their head.
They will assume that if you know their problem this well, you MUST be the one who knows the way out.
Premium packages empower you to charge what you’re worth or the value of the work you do. It’s not just about raising your pricing. It’s about offering a transformation.
Clients do NOT pay for the hours spent working with/on them. They pay for the transformation/results they get.
I don’t pay my hairdresser for the hours it takes to braid and style my hair. I pay for the transformation I get from the process – a fabulous hairdo that makes me look and feel great.
I don’t pay my life coach because she talks with me for an hour every week. I pay for the transformation I get from working with her – Growing a profitable business I love, making a difference, and creating a life I truly enjoy.
The key is to focus on serving at the highest level and not on how much time you expend. Focus on results; not selling time. All, so that you have quality time to incorporate everything you love into your life.
No matter your type of business, your high-end premium package is always designed with a result in mind. Clear results. And all the parts of the package, everything you include must support the client to achieve that concrete result – no throwing fluffy things together because they sound high-end.
Without burnout, confusion, overwhelm or over-delivering.
The Benefits of Creating Premium Packages that Practically Sell Themselves
As a business coach for women entrepreneurs, I know that three of the biggest issues that female entrepreneurs deal with every day are underpricing, over-delivering and burn-out.
I don’t know any business woman who goes into business with the goal of losing money. Out of all the problems I help women solve, undercharging for their services is one of the most painful.
Money blocks and limiting beliefs have driven many women in business to compete on pricing; charging clients as little as possible to attract new clients. That’s not sustainable.
With premium packages you end up automatically charging what you’re worth and radically increasing your income while working a lot less. You go from working 60 hours a week to 35 hours a week, if you choose.
That’s the difference between billing @150 per hour versus creating a premium, beneficial package, offer or program for which your ideal client will happily invest $5,000 over a set time period.
What’s the best Antidote to burnout, frustration, overwhelm, undercharging, overdelivering and working harder with low profits?
A premium package that solves a specific problem for your ideal clients.
Working less is great, but what’s even better is the trust you cultivate. Premium packages allow you to position yourself as an expert.
If you’re wondering how to position yourself as an expert, Create a Premium Package and Charge What You’re Worth.
If you’re wondering how to become a magnet for money or the secrets to manifesting, it’s simple. Create a High-End Irresistible Offer that will attract all your ideal clients who are happy to pay you.
Cheers to your fabulous success!
I’m MiMi Dabo and I support Women Entrepreneurs who struggle with Creating Premium Clients and Charging their Worth, to Confidently Package, Price, Market and Sell their Services to their Ideal Clients in a Profitable Niche.
I help them to ditch the crappy Money Blocks and stories, and package their services into irresistible high-end offers for their ideal clients, raise their prices or charge what they’re worth, and market and sell with ease so they can radically increase their income – while changing the world in the process. Visit www.lifecoachforwomen.com.