how to find your perfect niche group coaching

You’re a woman entrepreneur or coach who wants to create a profitable business and make a difference.

You want to create irresistible high-ticket offers, programs and premium packages that sell.

You want to consistently create more of your ideal clients in your profitable niche because you don’t want to serve clients who drain your time and energy.

You want to create marketing content and premium high ticket offers that speak the language of your ideal clients so that they instantly know you’re the one who can solve their specific problem.

You want an authentic brand that highlights what makes you different, and a magnetic marketing message that effectively communicates what you do and who you serve.

You want to shift and release the money blocks and limiting beliefs holding you back from raising your prices, charging your worth, or increasing your income without working more hours.  

 

You want to finally stop overworking, over delivering and under charging so you can stop self-sabotaging yourself and your business.

You want to create a marketing and selling plan that supports you to effortlessly enroll your ideal clients and ask for the money without feeling sleazy or afraid.

You want a business that will help pay for the fabulous life you really want.

You want to create something powerful; more than just how to make $5000 a month or $10,000 a month in your online business.

What you want is a profitable business that gives you the flexibility to make more money while you work less so that you can enjoy more Freedom, Income, Sales, Profits, Time and Impact. 

 

But you’re stuck.

All the strategies, tactics, online courses, templates and everything you’ve already invested in are creating more overwhelm than ease.

For a high-performing business woman like yourself, anything that keeps you from being your best can be challenging.

I get it, and that’s why I do this work.

I’m MiMi Dabo and I’m a Premium Packages and Pricing Coach + Money Mindset Expert.  I support women just like you to Create High Ticket Offers and Packages, Raise their prices, Easily talk about the Money and Actually Sell with Ease.

Women who are ready for their Next Level and want support with Creating Premium Clients and Charging their Worth, Confidently Packaging, Pricing, Marketing and Selling their Services to their Ideal Clients in a Profitable Niche.

I help them to release the money blocks in the way of them serving higher level clients, easily identify their ideal clients and nail their profitable niche, package their services into irresistible high ticket offers, own and charge their worth and effortlessly market and sell with ease so that they can Make More Money, Work Less, Have More Energy, Enjoy More Free Time, Make Bigger Impact, Be Healthier and Live Better..

I have been described as an African girl with a dream.  And I was also the queen of self-sabotage.

Growing up, my divine dream was to create a fashion and coaching business that would provide financial support for 1,000,000 women and children in developing countries.

To empower women to create financial independence via entrepreneurship so that they can make more than enough money doing what they love, take care of their families and pay for the life they want.

A world where money is NEVER the reason why a child has no access to food, shelter, clothing, education, medical care and emotional support.

I worked hard accumulating all the degrees I thought I would need for this dream, and I also partnered with various women’s and children’s charities to kick start my vision.

 

But I was stuck.

No matter how hard I tried, I was consistently held back by my money mindset, as well as frustrated and overwhelmed by all the incomplete and conflicting advice out there about how to create a successful coaching business or make money doing what you love.

I was frustrated and confused that ALL the strategies, tools, tactics, tips, advice, and hacks were not getting me the results I wanted.

Even with all my business degrees, everything seemed hard.

I didn’t know exactly who my ideal clients were.  I didn’t want to settle for just one niche.  I struggled with clarifying my marketing message, and the hardest part for me was positioning myself as the solution to my ideal client’s biggest problems.

I was charging by the hour, and then later by the month.  I was also afraid to raise my prices or to ask for the money.  I didn’t want to lose clients even if they stressed me out because I really wanted the money and experience.   I ended up sick, on bed rest, resentful, and overwhelmed.

 

I had an expensive passion, not a business.  At one point, I considered just being a non-profit.

I knew that I couldn’t create a successful life or business beyond my current limiting beliefs and stories.  So I searched unsuccessfully for a Business Coach for women, who also had Money Mindset training, and could work with me to shift the internal crap so that the business degrees, training, strategies and tools I had accumulated would actually help.

I didn’t want yet another strategist or coach telling me what to do or teaching me what I’d already learned from running my own businesses, working with other business coaches or from my trainings.  I really just wanted a coach who would support me to create my business vision without selling me on making $90K in 90 days.  

But I couldn’t find a business coach for women entrepreneurs who offered a combination of the soulful transformational coaching for women that I desired, and the money mindset coaching bit I needed to shift my money blocks and create the my business breakthrough.

 

So, I stayed stuck, full of ideas and dreams that I had no idea how to process.  I settled for my then-comfort zone, balancing my legal career with my fashion side hustle.

During that time, I struggled with medical issues and subsequent surgeries that put me on bed rest for a few months.  And that’s when things went south.  I lost my online fashion business, including all my customer information and website.  I had to rebuild my business from scratch.

I was unhappy.  I was resentful, broke, unfulfilled and felt like and idiot and a fraud.

Two years later I got married and started a family.

And then my marriage fell apart.

Numb and in shock, I lost my identity and spent two years worried about the impact of the breakup on my then 1 year-old daughter and pissed off that I hadn’t built my business when I had the chance.

Emotionally drained and overwhelmed, I lost sight of my purpose and my dream.

How could I empower any woman or child when I couldn’t even help myself?

I was stressed, overwhelmed and tired.  My fashion business fell apart again.   I lost my website and all my clients. 

I decided to postpone starting a coaching business to 2020 because I believed I wasn’t ready yet.  I thought my life had to be perfect for me to be a blessing and light in the world.

I was stuck in fear and confusion, and on the verge of an emotional and financial breakdown.

Then life threw a much bigger challenge, and I lost my best friend and mentor.  I was devastated.

But the loss also gave me clarity and courage to step into my purpose and vision for my life and business.

I finally stepped out in faith and quit my job to be who God was calling me to be.  It was the scariest, most exciting, and most empowering moment of my life.

mimi dabo

Faith taught me that my breakup was one of the most beautiful gifts in my life.  Abundant opportunities showed up everywhere in my life and business.

A great opportunity to listen to my soul, my intuition and trust that God always has my back.

 

But it still wasn’t all unicorns and butterflies.  I absolutely love coaching, and I enjoy being a Business Coach for Women Entrepreneurs!

I would do it for free even if I wasn’t getting paid.  And that’s exactly what I did.  I started off my business by offering free 1-1 coaching to 50 women.  Each woman received 2 1-1 60-minute sessions.  I believed coaching was too spiritual to charge so I did it for free.

A few weeks later, I started charging by the hour, and consistently traded dollars for hours because I was afraid to ask for the money for helping people.  I under-charged for my work, and I was always nauseous when it got to talking about the money part.

I lived in feast and famine mode and I was constantly over-delivering and trying to please everyone.

 

I self-sabotaged in my fashion business, worried that if I raised my prices, my customers would go somewhere else – even though all my work is custom handmade and takes hours create.

 

But Life was about to get a whole lot better.

A few months after quitting my job, I hired my first coach.  Investing in coaching changed my perspective, my life and my business, and I stopped waiting for permission to make money.

One month later, I prioritized my health and wellbeing, and gained clarity on what I want in my life and who I serve in my business.

Two months later, I enrolled in a top International Coach Federation-accredited Leadership and Coach Training Program (2017 instead of waiting until 2020).

Four months later, I rebuilt my fashion business, and subsequently increased my average annual fashion business income by over 700%.

A year later, I created a coaching business that lights me up.  I released all clients I wasn’t aligned with so they could find their soul coach.  Yes, we’re meant to thrive with dream clients and work we love!

My Life has changed.  My Business has changed.  My Mindset has shifted.  My Relationships have changed.  My commitment to women and children has deepened.

I’ve used coaching to transform what felt like overwhelming confusion in my life and business into ease and flow, in a way that feels powerfully authentic for me.

I gave myself permission to regain every part of myself.  All of the parts I had judged, forgotten and rejected.

I gave myself permission to receive and make more than enough money while working less.  And the power to make more impact with my charities.

In June 2017, I went from charging $550 a month to creating my first premium coaching package for $6500, and in December 2017, I finally created my first $15,000 high ticket coaching offer. 

That first high-ticket coaching program was the biggest game changer in my coaching business, and I’ve never looked back.  I am paid brilliantly to work with way less clients (who have a lot of skin in the game), and I enjoy more joy, quality of life, time, energy and peace. 

My simple business model gave me the flexibility, financial ability, business structure, processes and systems to create my second coaching business in 2020.

Distinguishing myself from other business coaches for women, I’ve a created a unique niche in my business; combining complete Business Coaching, transformational life coaching for women, money mindset coaching and health coaching.

I’ve created a high ticket 4P Business coaching program; my signature Premium Packages, Pricing, Positioning and Profits Program for Women Entrepreneurs.  My ideal premium high-ticket clients easily find me, and they no longer lose sleep at night worrying about raising their prices or working harder without making more money.

They’ve given up chronic stress, frustration and overwhelm knowing they can radically increase their income, impact, life, health and joy while working less.

I invest the time and money to consistently identify  and release new money blocks, and I work with my own 1-1 and group high-ticket life and business coaches to support me on this journey so that I can keep serving at my highest level.

I’ve learned a lot about the importance of having great systems and processes that support you to run your business even if you’re on bed rest.

Now, I’m joyfully doing the work I love and living my dream; creating massive impact for women and children around the world.

Coaching Women Entrepreneurs and Coaches makes my soul happy!  I love what I do, and who I do it with.

Whether I’m coaching on how to start an online coaching business, how to build a successful coaching business, or my all-time favorite, how to get more coaching clients, I’m always having fun.

I love online business coaching and I am inspired, blessed and humbled everyday by the opportunity to see women creating thriving businesses, living their best lives and giving back.

The fact that they make money from their purpose and passion AND that a portion of every sale in my fashion business, and investment in my coaching programs goes toward my 1,000,000 women and children dream is just the icing on the cake.

Extraordinary women deserve extraordinary support.

 

My business is designed around my life, which is grateful Mum, world traveler, blogger, reader, artist and student.

I’m also a Fashion Designer + Maker, Boutique Owner, Online Entrepreneur, Stylist, and Health Coach for Women Entrepreneurs.   I’m a former Defense Attorney, Prosecutor and Accountant.

In addition to my law, accounting and MBA degrees, I am a trained Business and Money Mindset Coach for Women Entrepreneurs (Certified Money, Marketing and Soul® Coach Training), and Big Money Business Coach for Business Owners.

I am also a trained Ontological Coach (the study of being), Leadership Coach and Facilitative Coach (goal and project design + strategic action).  I am a graduate of the International Coach Federation-certified Accomplishment Coaching and Leadership Training Program.

I am also a soon-to-be certified Health and Nutrition Coach for Women from the International Coach Federation-certified Health Coaching Institute.

To serve you as best as possible with coaching for women, I work with my own Coaches every week, and I invest in my coaching skills daily, weekly and monthly with extensive reading, intensive training programs, and deep transformative inner work.

I am also a Certified Life Purpose Coach for Women, Certified Yoga Life Coach for Women, and a member of the International Coach Federation.

Thanks to my personal experience and training, I love partnering with inspiring women like you to co-create a successful business, life and relationships. 

If you’re ready for success in your life and business – creating lucrative new programs, charging what you’re worth, letting go of perfectionism & overwhelm, and pressing reset on your money mindset – then let’s chat! 

Apply For Your Confidential Business Breakthrough Session

Professional Bio

Described as an “African girl with a dream,” MiMi Dabo is the CEO of MiMi Dabo Coaching.  She is also CEO of her fashion brand, Miatta MiMi, and is the designer and maker for her fashion lines Boutique Mix and Baby Okra Boutique.  MiMi is the founder of the Miatta-MiMi ‘Do Good While You Shop Campaign,’ which benefits various women and children’s charities.

A designer + stylist, artist, accountant and entrepreneur, MiMi is also a passionate advocate for women creating their best lives.  Committed to empowering 1,000,000 women to easily provide food, shelter, clothing and medical +emotional support for their families, she left a 15-year litigation career to become a Life + Business and Money Mindset Coach for Women.

Coaching women in business, MiMi supports high-performing women entrepreneurs and coaches who want to make a difference, to confidently create profitable businesses.

MiMi began her legal career clerking on the Maryland Court of Special Appeals and the United States District Court for Maryland.  She later spent six years as a White-Collar Criminal Defense litigator in private practice, representing CEOs, corporate executives and companies in a diverse range of cases.

She subsequently left private practice to join the World Bank where she spent seven years prosecuting Fraud and Corruption Sanctions Cases on behalf of the Bank.  In her combined private and public legal practice, MiMi has investigated cases and litigated in countries, including Canada, France, Germany, India, Israel, Lebanon, Namibia, Serbia, South Africa, Switzerland, Uganda, and the United States, among others.

She has been featured in major media such as The Huffington Post, and she volunteers regularly as an arts and crafts teacher/mentor with a Washington D.C. elementary school and local day care.

MiMi has a J.D. from the University of Baltimore School of Law, where she was the co-recipient of the Law School Faculty Award for Unusual Leadership and Service, and served as the Editor-In-Chief of the Intellectual Property Law Journal, and Staff Member of the Law Review, among others.  She obtained her MBA, and her B.Sc., in Accounting from Morgan State University.  She passed her Certified Public Accountancy Examination in August 2003.

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