how to find your perfect niche group coaching

You’re an entrepreneur, coach, healer or business woman who is building a profitable business and making a difference.   

You want to consistently attract more of your ideal clients in your profitable niche because you’re tired of serving everyone, especially the clients who drain your time and energy.

You want to create marketing content and premium packages that speak the language of your ideal clients so that they instantly know you’re the one who can solve their specific problem.

You want to create irresistible and high-end offers, programs and packages that your ideal clients are happy to invest in.

You want an authentic brand that highlights what makes you different, and a marketing message that effectively communicates what you do and who you serve.

You want to shift and release the money blocks and limiting beliefs holding you back from knowing your worth and owning your value, raising  your prices or charging what you’re worth, and increasing your income without working more hours.  


You want a Money Mindset that empowers you to stop overworking, over delivering and under charging so you can stop self-sabotaging yourself and your business.

You want to create an authentic marketing and selling plan so you can effortlessly enroll your ideal clients and talk about the investment in your offers without feeling sleazy or afraid.

You want to create systems and business flow that work for you, so that you can incorporate the things you love into your life.

You want multiple streams of income to create time and money freedom.

You want to play at your highest and best level, serve with love, and make the biggest difference you desire in the world.

You want to create something powerful; more than just how to make $5000 a month or $10,000 a month in your online business.

What you want is a profitable business that gives you the flexibility to make more money while you work less so that you can enjoy more Freedom, Income, Sales, Profits, Time and Impact. 



But you’re stuck.

You’re overwhelmed, burnt-out, frustrated and, sick and tired of strategy and information overload.

You’re tired of hitting income ceilings and plateaus and wondering how to build a successful business without working harder.

You’re tired of inconsistent income months and want to charge what you’re worth without doubt or guilt.

You want to market and sell with ease.

You’re ready to ditch your money stories and limiting beliefs holding you back from getting to your Next Best Level.



For a high-performing business woman like yourself, anything that keeps you from being your best in life and business can be challenging.

I get it, and that’s why I do this work.

I’m MiMi Dabo and I support Women Entrepreneurs who struggle with Creating Premium Clients and Charging their Worth, to Confidently Package, Price, Market and Sell their Services to their Ideal Clients in a Profitable Niche.

I help them to ditch the crappy Money stories and beliefs and package their services into irresistible high-end offers for their ideal clients, raise their prices or charge what they’re worth, and market and sell with ease – while changing the world in the process.

Bottom line – As a life coach for women+ an online business coach and money mindset coach, I support female entrepreneurs to create a powerful money mindset, leave frustration and overwhelm behind, and grow profitable businesses that give them time and money freedom. 

I have been described as an African girl with a dream.

Growing up, my divine dream was to create a fashion and coaching business that would provide financial support for 1,000,000 women and children in developing countries.

To empower women to create financial independence via entrepreneurship so that they can make more than enough money doing what they love, take care of their families and live their dream lifestyles.

A world where money is NEVER the reason why a child has no access to food, shelter, clothing, education, medical care and emotional support.

I worked hard accumulating all the degrees I thought I would need for this dream, and I also partnered with various women’s and children’s charities to kick start my vision.


But I was stuck.

No matter how hard I tried, I was consistently held back by my money mindset, as well as frustrated and overwhelmed by all the incomplete and conflicting advice out there about how to create a successful coaching business or a profitable fashion business.

I was stuck and confused by why ALL the strategies, tools, tactics, tips, advice, and hacks were not getting me the results I desired.

I struggled with always feeling not-enough, not ready, procrastination, and enough self-sabotaging habits, limiting beliefs and money blocks to land a plane.

I played small.  I made selling very hard.  I wasn’t attracting my ideal clients.  I didn’t have a niche.  I had no brand.  I wasn’t charging my worth because I was scared if I did, I’d lose clients and customers.  I ended up sick, on bed rest, resentful, and overwhelmed.

I had an expensive hobby, not a business.

I desperately wanted to work with a Business and Money Mindset coach who could support me to work on my money beliefs and create powerful shifts that I could apply to my life and business in real time every day.

I knew that I couldn’t create a successful life or business beyond my current limiting beliefs and stories.  So I searched unsuccessfully for someone who could work with me to shift the internal crap so that the degrees, training, strategies and tools I had accumulated would actually help.

I was determined to create powerful shifts and success from the inside out without having to wait until the mindset work was over before building a successful business.  (Hint – Money Mindset is like taking a shower.  It’s ongoing).

I didn’t want someone telling me what to do or teaching me what I’d already learned.  I wanted a coach who would support me to create my vision from the inside out.

But I couldn’t find a business coach for women entrepreneurs who offered a combination of the soulful transformational coaching for women that I desired, and the money mindset coaching bit I needed to shift my money blocks and create the breakthrough for my life and business .


So, I stayed stuck, full of ideas and dreams that I had no idea how to process.  I settled for my then-comfort zone, balancing my legal career with my fashion side hustle.

Even though I was making multiple six figures, I couldn’t create a successful business.  I became slightly disconnected with my Source (God) and lost sight of how to be the best version of me.  My limiting beliefs controlled my business decisions.

Eight years later and knee deep in my self-sabotaging limiting beliefs around money and self worth, I  happily took a 73% pay cut for a 5-figure salary and left private practice for the World Bank, where I knew for sure I would make the difference I desired.


I languished for another 7 years.  My work wasn’t aligned with my dream and commitment to those women and children.

Disillusioned, I stayed stuck, and on the brink of financial ruinMy salary was lower, but my financial commitments and responsibilities had not changed.

I was unhappy.  I was resentful, broke, unfulfilled and felt like a fraud.

During that time, I got married and started a family.

And then my marriage fell apart.

Numb and in shock, I lost my identity and spent two years worried about the impact of the breakup on my then 1 year-old daughter and pissed off that I hadn’t built my business when I had the chance.

Emotionally drained and overwhelmed, I lost sight of my purpose and my dream.

Paralyzed with fear, low self-esteem, lack of confidence and zero worth as a woman, the only thing I excelled at was being a mom.

I felt disconnected and separate from my faith in God.  I forgot that everything I needed was already right inside of me.

How could I empower any woman or child when I couldn’t even help myself?

I felt like I was drowning in overwhelm.

My fashion business fell apart.  I lost my website and all my clients. 

I decided to postpone starting a coaching business to 2020 because I believed I wasn’t ready yet.  I thought my life had to be perfect for me to be a blessing and light in the world.

I was stuck in fear and confusion, and on the verge of an emotional and financial breakdown.

Then life threw a much bigger challenge, and I lost my best friend and mentor.  I was devastated.

But the loss also gave me clarity and courage to step into my purpose and vision for my life and business.

I finally stepped out in faith and quit my job to be who God was calling me to be.  It was the scariest, most exciting, and most empowering moment of my life.

mimi dabo

Faith taught me that my breakup was one of the most beautiful gifts in my life.

The grief and pain sourced my life purpose, which in turn unleashed abundant healing in my life.

Abundant opportunities showed up everywhere in my life and business.

A great opportunity to listen to my soul, my intuition and trust that God always has my back.


I absolutely love coaching, and I enjoy being a Life and Business Coach for Women Entrepreneurs!

I would do it for free even if I wasn’t getting paid.

Actually, to be honest, I used to do it for free a lot.  When I started my business, I was at the height of my money blocks.

I started out charging by the hour and trading dollars for hours because I was afraid to charge my worth.  I wasn’t ready to own my value.




It wasn’t only in my coaching business that I self-sabotaging myself.

As a fashion designer, I used to charge significantly less for all my custom, handmade work because I believed that no one would pay me what it was worth.



But Life was about to get a whole lot better.

A few months after quitting my job, I hired my first coach.

Investing in coaching changed my perspective, my life and my business.

I stopped waiting to be happy or fulfilled until only after A, B and C fall into place.

One month later, I prioritized my health and wellbeing, and gained clarity on what I want in my life and who I serve in my business.  I learned to focus on who I was being rather than what I was doing.

Two months later, I enrolled in a top International Coach Federation-accredited Leadership and Coach Training Program (2017 instead of waiting until 2020).

Four months later, I shifted my Money MINDSET, and limiting beliefs, created an inspiring business vision and brand, and subsequently increased my average annual fashion business income by over 700%.

A year later, I learned how to BE, DO and CREATE my coaching business in a way that is soul-happy, epic and iconic.  Yes, we’re meant to thrive with dream clients and work we love!

My investment in Coaching was a chance to finally say Yes to my Yes.  To finally create the life I truly desire and deserve.  And to Make a difference in the world for women and children.

My Life has changed.  My Business has changed.  My Mindset has shifted.  My Relationships have changed.  My commitment to women and children has deepened.

I’ve used coaching to transform what felt like overwhelming confusion in my life and both my fashion and coaching businesses into ease and flow, in a way that feels powerfully authentic for me.

I grew in my faith journey.  This allowed me to reconnect with God and empowered me to know my worth.

I learned firsthand how to create a mindset aligned with abundance, wealth and service AND follow my intuition SO THAT the strategies could finally work.  I finally understood why Strategy works better ONLY with premium mindset.

I gave myself permission to regain every part of myself.  All of the parts I had judged, forgotten and rejected.

I gave myself permission to be more than enough, to trust myself and show up fully in my life, relationships and business;

Permission to receive and make more than enough money; to create wealth and abundance in my life and be everything God created me to be NOW without waiting for X, Y, or Z to happen first.

Distinguishing myself from other business coaches for women, I created a unique online business coaching niche to powerfully support women entrepreneurs.

Exclusively coaching women in business by combining the core elements of being a transformational life coach for women, a money mindset coach and a women’s business coach.

Before stepping out as a business coach online, I wasn’t even sure that I wanted to niche.  But after struggling with attracting ideal clients and growing my own online coaching business, I started dating various coaching niches.

In addition to women business coaching, I’ve also done life coaching for women, divorce coaching for women; been a relationship coach for women, and served as a life coach for working moms.

I invested the time and money to identify  and release my money blocks, stories and limiting beliefs (and it’s still a work in progress).

I also discovered that like most business women, my money blocks were not just about money.

My beliefs around money merely mirrored every other relationship in my life and business.  Once I worked on my relationship with money, I created other shifts in my life to time freedom and abundance.

I finally recognized that how you do money is how you do everything.

Now, I’m joyfully doing the work I love and living my dream; creating massive impact for women and children around the world.

Coaching Women Entrepreneurs and Coaches makes my soul happy!  I love what I do, and who I do it with.

Whether I’m coaching on how to start an online coaching business, how to build a successful coaching business, or my all-time favorite, how to get more coaching clients, I’m always having fun.

I love online business coaching and I am inspired, blessed and humbled everyday by the opportunity to see women creating thriving businesses, living their best lives and giving back.

The fact that they make money from their purpose and passion AND that a portion of every sale in my fashion business, and investment in my coaching programs goes toward my 1,000,000 women and children dream is just the icing on the cake.

Extraordinary women deserve extraordinary support.


In addition to my law, accounting and MBA degrees, I am a trained Business and Money Mindset Coach for Women Entrepreneurs (Certified Money, Marketing and Soul® Coach Training), and Big Money Business Coach for Business Owners.

I am also a trained Ontological Coach (the study of being), Leadership Coach and Facilitative Coach (goal and project design + strategic action).  I am a graduate of the International Coach Federation-certified Accomplishment Coaching and Leadership Training Program.

I am a Certified Life Purpose Coach, and a member of the International Coach Federation.

Thanks to my personal experience and training, I love partnering with inspiring women like you to co-create a successful business, life and relationships. 

If you’re ready for success in your life and business – creating lucrative new programs, charging what you’re worth, letting go of perfectionism & overwhelm, and pressing reset on your money mindset – then let’s chat! 

Apply For Your Confidential Business Breakthrough Session

Professional Bio

Described as an “African girl with a dream,” MiMi Dabo is the CEO of MiMi Dabo Coaching.  She is also CEO of her fashion brand, Miatta MiMi, and is the designer and maker for her fashion lines Boutique Mix and Baby Okra Boutique.  MiMi is the founder of the Miatta-MiMi ‘Do Good While You Shop Campaign,’ which benefits various women and children’s charities.

A designer + stylist, artist, accountant and entrepreneur, MiMi is also a passionate advocate for women creating their best lives.  Committed to empowering 1,000,000 women to easily provide food, shelter, clothing and medical +emotional support for their families, she left a 15-year litigation career to become a Life + Business and Money Mindset Coach for Women.

Coaching women in business, MiMi supports high-performing women entrepreneurs and coaches who want to make a difference, to confidently create profitable businesses.

MiMi began her legal career clerking on the Maryland Court of Special Appeals and the United States District Court for Maryland.  She later spent six years as a White-Collar Criminal Defense litigator in private practice, representing CEOs, corporate executives and companies in a diverse range of cases.

She subsequently left private practice to join the World Bank where she spent seven years prosecuting Fraud and Corruption Sanctions Cases on behalf of the Bank.  In her combined private and public legal practice, MiMi has investigated cases and litigated in countries, including Canada, France, Germany, India, Israel, Lebanon, Namibia, Serbia, South Africa, Switzerland, Uganda, and the United States, among others.

She has been featured in major media such as The Huffington Post, and she volunteers regularly as an arts and crafts teacher/mentor with a Washington D.C. elementary school and local day care.

MiMi has a J.D. from the University of Baltimore School of Law, where she was the co-recipient of the Law School Faculty Award for Unusual Leadership and Service, and served as the Editor-In-Chief of the Intellectual Property Law Journal, and Staff Member of the Law Review, among others.  She obtained her MBA, and her B.Sc., in Accounting from Morgan State University.  She passed her Certified Public Accountancy Examination in August 2003.

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