how to find your perfect niche group coaching

You’re a purpose-driven business woman, entrepreneur or coach who wants to create a profitable business that makes a difference in the world.  

You’re ready to turn those multiple 6-figure goals in your head into cash in hand. 

You want to create high value, high-end offers for your ideal clients in your lucrative niche, and shift your money blocks to confidently charge premium prices  and double, 3x or 10x your Income, Sales, Profits, and Impact. 

You want an authentic brand with your unique marketing message that empowers you to convert your ideal clients into FULL-PAY clients during your sales conversations.

You want to get over your money blocks and shift your money mindset so that you can finally stop overworking and under charging, confidently charge what you’re worth and own your value without guilt.

You know you’ve been under charging and over-delivering, and you wish you had someone to help you price your services and encourage full pay clients.

You love what you do but you don’t know how to organize your services or expertise into lucrative, client-attracting, signature programs.

You keep thinking, “Do I have the right niche?!” but you’re not sure so you end up trying to serve everybody, even clients who drain your time and energy.

You hate selling and wish you had an easier time with your sales conversations.

You dream of running a business aligned with your life purpose. 

A profitable business that gives you the flexibility to work less so that you can enjoy more Freedom, Income, Sales, Profits, Time and Impact. 




But you’re stuck.

You’re struggling with overwhelm or burn-out, and information or strategy overload.

You’re riding the feast or famine roller coaster with inconsistent money months.

You’re constantly working on a new marketing strategy, upgrading your branding, taking another online course, reading more free blogs and articles, and engaging in other time consuming activities that don’t seem to increase your income, profits or attract ideal clients.

You’re afraid of selling and hate sales conversations, and you’re not comfortable talking to prospective clients about the investment in your services.

You’re not sure why you’re not making money, or why you make money, but can’t seem to keep it.

You haven’t figured out how to balance both strategy and mindset to build a successful life and business.

You’re tired of trying to make sense of all the conflicting business advice, tips, strategies, tools and hacks out there.


For a high-performing business woman like yourself, anything that keeps you from being your best in life and business can be challenging.

I get it, and that’s why I do this work.

I help coaches, business owners and service-based women entrepreneurs create high value, high-end offers for their ideal clients, and heal their money blocks to confidently charge premium prices  and double, 3x or 10x their Income, Sales, Profits, and Impact. 

I also support them to create an authentic brand with a unique marketing message and learn how to Sell with Ease so that they can build a profitable business from the inside out with less work, less guilt and more impact.

I have been described as an African girl with a dream.

Growing up, my divine dream was to create a support structure where no child is ever left behind.

To provide support for 1,000,000 women to confidently provide food, shelter, clothing and the emotional + medical needs for their families.

I worked hard accumulating all the degrees I convinced myself I would need to make my fashion and coaching or consulting business dreams come true.

I also partnered with various women’s and children’s charities to kick start my vision.


But I was stuck.

Disempowered by my limiting beliefs and self-sabotaging stories around money and low self worth, and frustrated + overwhelmed by all the incomplete advice out there about creating a successful business.

Stuck and confused by why ALL the strategies, tools, tactics, tips, advice, and hacks were not getting me the results I desired.  Wondering what was missing and why all the great experts couldn’t help.

Stuck and struggling with how to up-level my money mindset so that I could successfully implement all the the strategies and tools I had learned.

I played small.  I hated selling.  I wasn’t attracting my ideal clients.  I didn’t have a niche.  I had no brand.  I was resentful and overwhelmed with under-charging and over-delivering.

I had an expensive hobby, not a business.

I desperately wanted to work with a Business and Money Mindset coach who could support me to work on my money beliefs and create powerful shifts that I could apply to my life and business in real time every day.

I knew that I couldn’t create a successful life or business beyond my current limiting beliefs and stories.  So I searched unsuccessfully for someone who could work with me to shift the internal crap so that the training, strategies and tools actually help.

I was determined to create powerful shifts and success from the inside out without having to wait until the mindset work was over before building a successful business.  (Hint – Money Mindset is like taking a shower.  It’s ongoing).

But it seemed like everyone was either an expert, a strategist, a mentor, a business coach or a money mindset coach.


So, I settled for my then-comfort zone, balancing my legal career with my fashion side hustle.

Even though I was making multiple six figures, I couldn’t create a successful business.  I became slightly disconnected with my Source (God) and lost sight of how to be the best version of me.  I allowed my money stories to control my mindset and set my value.

Eight years later and knee deep in my self-sabotaging limiting beliefs around money and self worth, I  happily took a 73% pay cut for a 5-figure salary and left private practice for the World Bank, where I knew for sure I would make the difference I desired.


I languished for another 7 years.  My work wasn’t aligned with my dream and commitment.

Disillusioned, I stayed stuck, and on the brink of financial ruinMy salary was lower, but my financial commitments and responsibilities had not changed.

I was unhappy.  I was resentful, broke, unfulfilled and felt like a fraud for not doing work aligned with my life purpose and core values.

During that time, I got married and started a family.

And then my marriage fell apart.

Numb and in shock, I lost my identity and spent two years worried about the impact of the breakup on my then 1.5-year-old daughter and angry that I hadn’t built my business when I had the chance.

Emotionally drained and overwhelmed, I lost sight of my purpose.

Paralyzed with fear, low self-esteem, lack of confidence and zero worth as a woman, the only thing I excelled at was being a mom.

I was disconnected and separate from my faith in God and forgot whose I was.  I forgot that everything I needed was right inside of me.

How could I empower any woman or child when I couldn’t even help myself?

Emotionally and physically exhausted, I was drowning in overwhelm.   

My fashion business fell apart.  I lost my website and my clients.  I decided to postpone a coaching career to 2020…. after putting my life back together again.  I lost all interest in making the impact I had always dreamed of creating with my business.

I was stuck in fear and confusion, and on the verge of an emotional and financial breakdown.

Then life threw a much bigger challenge, and I lost my best friend and mentor.  I was devastated.

But the loss also gave me clarity and courage to step into my purpose and vision for my life and business.

15 years later than I had planned, I finally stepped out in faith and quit my job to be who God was calling me to be.  It was the scariest, most exciting, and most empowering moment of my life.

mimi dabo

Faith taught me that my breakup was one of the most beautiful gifts in my life.

The grief and pain sourced my life purpose, which in turn unleashed abundant healing in my life.

Abundant opportunities show up everywhere in my life and business.

An opportunity to finally grow my fashion business and enroll in a coaching program that will empower me to make bigger impact in the lives of women entrepreneurs.

An opportunity to straighten my crown, and connect to my true identity and inner wealth.

An opportunity to listen to my soul, my intuition and trust that God always has my back.

I absolutely love coaching!

And I would do it for free even if I wasn’t getting paid.  Actually, let’s be honest, I used to do it for free a lot.  When I started my business, I was at the height of my money blocks.  My relationship with money was disempowering and overwhelming.

I started out billing by the hour because I wasn’t ready to own my value.




It wasn’t only in my coaching business that I wasn’t owning my value and confidently charging what I was worth.

As a fashion designer, I used to charge significantly less for all my custom, handmade work because I believed that everyone should be able to afford my work. It never even dawned on me that not everyone wanted to buy my work.



A few months later, I leaned back into the flow of sacred wisdom and abundance with Source, and hired my first coach.

My life changed.  I up leveled everything in my life, including the the quality of my work and brand.

My re-connection with and full surrender to God sealed my value and inner worth in Jesus, and increased my confidence in my work.

I 5x’d (is that even a word?) all my prices and all my ideal clients showed up.

I learned firsthand how to create a mindset aligned with abundance, wealth and service AND follow my intuition SO THAT the strategies could finally work.  I finally understood why Strategy works better ONLY with premium mindset.

I gave myself permission to own my value and my worth AND regain every part of myself.  All of the parts I had scolded, forgotten, lost and rejected.

I gave myself permission to trust myself and show up fully in my life, relationships and business.

I gave myself permission to make money, to be profitable and create abundance in my life without waiting for X, Y, and Z to happen first.

I sold out of my first clothing and jewelry collection, and finally learned how to truly charge my worth.  But I didn’t just 5X my pricing for the sake of it.

I had to nail my niche, create a unique brand, a signature system, and packaging that spoke to the heart and soul of what my clients and customers wanted in their lives.  Value is everything.

I invested the time and money to identify my money blocks and shift my money stories and limiting beliefs (and it’s still a work in progress).

I also discovered that like most business women, my disempowering money blocks were not just about money.

My beliefs around money merely mirrored every other relationship in my life and business.  Once I worked on my relationship with money, I created other shifts in my life to time freedom and abundance.

I finally recognized that how you do money is how you do everything.

Now, I’m joyfully doing the work I love and living my dream; creating massive impact for women and children around the world.

Investing in coaching changed my perspective, my life and my business.

I stopped waiting to be happy or fulfilled until only after A, B and C fall into place.

One month later, I prioritized my health and wellbeing, and gained clarity on what I want in my life and who I serve in my business.  I learned to focus on who I was being rather than what I was doing.

Two months later, I enrolled in a top International Coach Federation-accredited coach training program.

Four months later, I shifted my Money MINDSET, and limiting beliefs, created an inspiring business vision and brand, mastered my pricing and packaging of my goods, services, talents, gifts and expertise for the ideal clients in my niche, and subsequently increased my average annual fashion business income by over 700%.

A year later, I learned how to BE, DO and CREATE my life and business in a way that was soul-happy, epic and iconic.  Yes, we’re meant to thrive with dream clients and work we love!

Transforming what felt like overwhelming confusion in my life + fashion and coaching businesses into ease and flow, in a way that feels powerfully authentic for me.

My soul is happy!  I love what I do, and who I do it with.

I am inspired, blessed and humbled everyday by the opportunity to see women creating thriving businesses, living their best lives and giving back.

The fact that they make money from their purpose and passion AND that a portion of every sale in my fashion business, and investment in my coaching programs goes toward my 1,000,000 women and children dream is just the icing on the cake.

Extraordinary women deserve extraordinary support.


In addition to my law, accounting and MBA degrees, I am a trained Business and Money Mindset Coach for Women Entrepreneurs (Certified Money, Marketing and Soul® Coach Training), and Big Money Business Coach for Business Owners.

I am also a trained Ontological Coach (the study of being), Leadership Coach and Facilitative Coach (goal and project design + strategic action).  I am a graduate of the International Coach Federation-certified Accomplishment Coaching and Leadership Training Program.

I am a Certified Life Purpose Coach, and a member of the International Coach Federation.

Thanks to my personal experience and training, I love partnering with inspiring women like you to co-create a successful business, life and relationships. 

If you’re ready for success in your life and business – creating lucrative new programs, charging what you’re worth, letting go of perfectionism & overwhelm, and pressing reset on your money mindset – then let’s chat! 

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Professional Bio

Described as an “African girl with a dream,” MiMi Dabo is the CEO of MiMi Dabo Coaching.  She is also CEO of her fashion brand, Miatta MiMi, and is the designer and maker for her fashion lines Boutique Mix and Baby Okra Boutique.  MiMi is the founder of the Miatta-MiMi ‘Do Good While You Shop Campaign,’ which benefits various women and children’s charities.

A designer + stylist, artist, accountant and entrepreneur, MiMi is also a passionate advocate for women creating their best lives.  Committed to empowering 1,000,000 women to confidently provide food, shelter, clothing and medical +emotional support for their families, she left a 15-year litigation career to become a Life + Business and Money Mindset Coach for Women.

Working with high-performing women who are committed to making an impact in the world, she supports purpose-driven entrepreneurs and coaches who want to make a difference, to confidently create soul-happy 6-figure+ businesses and their dream lifestyles.

MiMi began her legal career clerking on the Maryland Court of Special Appeals and the Federal District Court for Maryland.  She later spent six years as a White-Collar Criminal Defense litigator in private practice, representing CEOs, corporate executives and companies in a diverse range of cases.

She subsequently left private practice to join the World Bank where she spent seven years prosecuting Fraud and Corruption Sanctions Cases on behalf of the Bank.  In her combined private and public legal practice, MiMi has investigated cases and litigated in countries, including Canada, France, Germany, India, Israel, Lebanon, Namibia, Serbia, South Africa, Switzerland, Uganda, and the United States, among others.

She has been featured in major media such as The Huffington Post, and she volunteers regularly as an arts and crafts teacher/mentor with a Washington D.C. elementary school and local day care.

MiMi has a J.D. from the University of Baltimore School of Law, where she was the co-recipient of the Law School Faculty Award for Unusual Leadership and Service, and served as the Editor-In-Chief of the Intellectual Property Law Journal, and Staff Member of the Law Review, among others.  She obtained her MBA, and her B.Sc., in Accounting from Morgan State University.  She passed her Certified Public Accountancy Examination in August 2003.