how to find your perfect niche group coaching

You’re a purpose-driven entrepreneur, coach or business woman who wants to make a difference in the world.

You want to create a premium brand and ideal clients in your niche, package your products/services, charge what you’re worth, build a profitable business, and give back.

You want to get over your money blocks and shift your money mindset so that you can finally stop overworking and under charging, and own your value without guilt.

You’re tired of juggling fear of success, fear of failure, waiting for permission to be/do/create, fear of earning more money, and the fear of been seen.



But you’re stuck.

You know you’ve been under charging and over-delivering, and you wish you had someone to help you price your services and encourage full pay clients.

You love what you do but you don’t know how to organize your services or expertise into lucrative, client-attracting, signature programs.

You keep thinking, “Do I have the right niche?!” but you’re not sure so you end up trying to serve everybody, even clients who drain your time and energy.

You want a brand that captures your unique spirit, personality and passion, positioning you to powerfully stand out from everyone else.

You know that you need a money mindset makeover – Hidden money blocks are costing you success in your business.

You feel nervous every time you talk with a prospective client, and feel a little sleazy when it comes to the money part.


You’re struggling with overwhelm or burn-out, and dream of running a business aligned with your life purpose and gives you the flexibility to work less so that you can enjoy more freedom, time, money, abundance and impact.

Sometimes you wonder whether quitting your “safe” job to create your own business was a really such a good idea.



For a high-performing business woman like yourself, anything that keeps you from being your best in life and business can be challenging.

I get it, and that’s why I do this work.

I help purpose-driven women entrepreneurs, coaches and business owners create successful businesses without burnout and overwhelm.  I coach them to create ideal clients in their viable niche, confidently charge premium prices for high-end programs and packages, and double, triple or 10x their income with less work, less guilt and a bigger impact.

I have been described as an African girl with a dream.

Growing up, my dream was to create a support structure where no child is ever left behind.

To provide support for 1,000,000 women to confidently provide food, shelter, clothing and the emotional + medical needs for their families.

I worked hard accumulating all the degrees I convinced myself I would need to make my fashion and coaching or consulting business dreams come true.

I also partnered with various women’s and children’s charities to kick start my vision.


But I was stuck.

Disempowered by my limiting beliefs and self-sabotaging stories around money and low self worth, and frustrated + overwhelmed by all the incomplete advice out there about creating a successful business.

So, I settled into my then-comfort zone, balancing my legal career with my fashion side hustle.

Even though I was making multiple six figures, I couldn’t create my business.  I allowed my money stories to control my mindset and my value.

Eight years later and knee deep in my self-sabotaging limiting beliefs around money and self worth, I  happily took a 73% pay cut for a 5-figure salary and left private practice for the World Bank, where I knew for sure I would make the difference I desired.


I languished for another 7 years.  My work wasn’t aligned with my dream and commitment.

Disillusioned, I stayed stuck, and on the brink of financial ruinMy salary was lower, but my financial commitments and responsibilities had not changed.

I was unhappy.  I was resentful, broke, unfulfilled and felt like a fraud for not doing work aligned with my life purpose and core values.

During that time, I got married and started a family.

And then my marriage fell apart.

Numb and in shock, I lost my identity and spent two years worried about the impact of the breakup on my then 1.5-year-old daughter and angry that I hadn’t started my business when I had the chance.

Emotionally drained and overwhelmed, I lost sight of my purpose.

Paralyzed with fear, low self-esteem, lack of confidence and zero worth as a woman, the only thing I excelled at was being a mom.

How could I empower any woman or child when I couldn’t even help myself?

Emotionally and physically exhausted, I was drowning in overwhelm.   

My fashion business fell apart.  I lost my website and my clients.  I decided to postpone a coaching career to 2020…. after putting my life back together again.  I lost all interest in making the impact I had always dreamed of creating with my business.

I was stuck in fear and confusion, and on the verge of an emotional and financial breakdown.

Then life threw a much bigger challenge, and I lost my best friend and mentor.  I was devastated.

But the loss also gave me clarity and courage to step into my purpose and vision for my life and business.

15 years later than I had planned, I finally stepped out in faith and quit my job to be who God was calling me to be.  It was the scariest, most exciting, and most empowering moment of my life.

mimi dabo

Faith taught me that my breakup was one of the most beautiful gifts in my life.

An opportunity to finally grow my fashion business and enroll in a coaching program that will empower me to make bigger impact in the lives of women entrepreneurs.

I absolutely love coaching!

And I would do it for free even if I wasn’t getting paid.  Actually, let’s be honest, I used to do it for free a lot.  When I started my business, I was at the height of my money blocks.  My relationship with money was disempowering and overwhelming.

I started out billing by the hour because I wasn’t ready to own my value.

I admit.  I did not hold my clients as whole and complete.  I did not hold them as capable of paying for their services.  I did not hold them as powerful, abundant or smart enough to figure out how to pay for what they wanted.



I believed all the “I don’t have money” scarcity stories AND sometimes even made the disempowering decision for them.

Why? Because I was holding on tight to my own scarcity stories.  Owning my worth meant I had to let go of the security blanket of playing small.

At my lowest point, a client offered to pay me, and I told her, “It’s ok, I’ll love to do it for free.”

She said no to the freebie and wrote a check for the payment.  She later told me she felt completely disempowered and disrespected by my assumption that she didn’t think highly enough of herself to pay for her own personal development.

It wasn’t only in my coaching business that I wasn’t owning my value and confidently charging what I was worth.

As a fashion designer, I used to charge significantly less for all my custom, handmade work because I believed that everyone should be able to afford my work. It never even dawned on me that not everyone wanted to buy my work.



A few months after hiring my first coach, I up leveled the quality of my work and brand, increasing my value and confidence in my work.  I 5x’d (is that even a word?) all my prices and all my ideal clients showed up.

I sold out of my first clothing and jewelry collection, and finally learned how to truly charge my worth.  But I didn’t just 5X my pricing for the sake of it.

I had to nail my niche, create a unique brand, a signature system, and packaging that spoke to the heart and soul of what my clients and customers wanted in their lives.  Value is everything.

My disempowering money blocks were not just about money.  That relationship merely mirrored every other relationship in my life and business.  Once I healed my relationship to money, I healed my life and business.

I finally recognized that how you do money is how you do everything.

Now, I’m joyfully doing the work I love and living my dream; creating massive impact for women and children around the world.

Investing in coaching changed my perspective, my life and my business.

I stopped waiting to be happy or fulfilled until only after A, B and C fall into place.

One month later, I prioritized my health and wellbeing, and gained clarity on what I want in my life and who I serve in my business.  I learned to focus on who I was being rather than what I was doing.

Two months later, I enrolled in a top International Coach Federation-accredited coach training program.

Four months later, I shifted my Money MINDSET, and limiting beliefs, created an inspiring business vision and brand, mastered my pricing and packaging of my goods, services, talents, gifts and expertise for the ideal clients in my niche, and subsequently increased my average annual fashion business income by over 700%.

A year later, I learned how to BE, DO and CREATE my life and business in a way that was soul-happy.

Transforming what felt like overwhelming confusion in my life + fashion and coaching businesses into ease and flow, in a way that feels powerfully authentic for me.

My soul is happy!  I love what I do, and who I do it with.

I am inspired, blessed and humbled everyday by the opportunity to see women creating thriving businesses, living their best lives and giving back.

The fact that they make money from their purpose and passion AND that a portion of every sale in my fashion business, and investment in my coaching programs goes toward my 1,000,000 women and children dream is just the icing on the cake.

Extraordinary women deserve extraordinary support.


In addition to my law, accounting and MBA degrees, I am a trained Business and Money Mindset Coach for Women Entrepreneurs (Certified Money, Marketing and Soul® Coach Training), and Big Money Business Coach for Business Owners.

I am also a trained Ontological Coach (the study of being), Leadership Coach and Facilitative Coach (goal and project design + strategic action).  I am a graduate of the International Coach Federation-certified Accomplishment Coaching and Leadership Training Program.

I am a Certified Life Purpose Coach, and a member of the International Coach Federation.

Thanks to my personal experience and training, I love partnering with inspiring women like you to co-create a successful business, life and relationships. 

If you’re ready for success in your life and business – creating lucrative new programs, charging what you’re worth, letting go of perfectionism & overwhelm, and pressing reset on your money mindset – then let’s chat! 

Apply For Your Confidential Business Breakthrough Session

Professional Bio

Described as an “African girl with a dream,” MiMi Dabo is the CEO of MiMi Dabo Coaching.  She is also CEO of her fashion brand, Miatta MiMi, and is the designer and maker for her fashion lines Boutique Mix and Baby Okra Boutique.  MiMi is the founder of the Miatta-MiMi ‘Do Good While You Shop Campaign,’ which benefits various women and children’s charities.

A designer + stylist, artist, accountant and entrepreneur, MiMi is also a passionate advocate for women creating their best lives.  Committed to empowering 1,000,000 women to confidently provide food, shelter, clothing and medical +emotional support for their families, she left a 15-year litigation career to become a Life + Business and Money Mindset Coach for Women.

Working with high-performing women who are committed to making an impact in the world, she supports purpose-driven entrepreneurs and coaches who want to make a difference, to confidently create soul-happy 6-figure+ businesses and their dream lifestyles.

MiMi began her legal career clerking on the Maryland Court of Special Appeals and the Federal District Court for Maryland.  She later spent six years as a White-Collar Criminal Defense litigator in private practice, representing CEOs, corporate executives and companies in a diverse range of cases.

She subsequently left private practice to join the World Bank where she spent seven years prosecuting Fraud and Corruption Sanctions Cases on behalf of the Bank.  In her combined private and public legal practice, MiMi has investigated cases and litigated in countries, including Canada, France, Germany, India, Israel, Lebanon, Namibia, Serbia, South Africa, Switzerland, Uganda, and the United States, among others.

She has been featured in major media such as The Huffington Post, and she volunteers regularly as an arts and crafts teacher/mentor with a Washington D.C. elementary school and local day care.

MiMi has a J.D. from the University of Baltimore School of Law, where she was the co-recipient of the Law School Faculty Award for Unusual Leadership and Service, and served as the Editor-In-Chief of the Intellectual Property Law Journal, and Staff Member of the Law Review, among others.  She obtained her MBA, and her B.Sc., in Accounting from Morgan State University.  She passed her Certified Public Accountancy Examination in August 2003.